Carla Mondragón

* Consistently outperformed quarterly targets via data-driven MBRs, tailored reports, call sprints, and real-time host follow-ups: 134 % (Q1), 119 % (Q2), 111 % (Q3), 110% (Q4). * Drove significant YoY growth across top-10 CDMX accounts, increasing Nights-on-Books by 45 – 82 % and expanding active listings by 20 – 103 % through data-driven revenue and supply strategies. * I have been leading the M/B Tasforce for a year now. Designed and launched a Meets/Beats tracker and goal-measurement dashboard that weekly flags the top 20 % of hosts driving 80 % of lost P2 impressions, guiding MA account assignments and powering task-force results. From 1500 accounts assigned to the three Market Associates in the project, MB for contacted accounts +18pp since project launch - June 2025 - reaching in March 67%. * As LATAM Subject Matter Expert for the Host Incentives Program, localized materials, trained regional teams, and secured 198 host opt-ins (114 from my own portfolio), enabling the Americas to hit 50 % adoption in Q4 2025. * As regional co-chair of Women@ Airfinity, delivered high-impact wellness and networking events (International Women’s Day yoga, fitness webinar, bi-monthly Women’s Circle) that strengthened community across Mexico and LATAM. * Resolved critical ProHost crises by diagnosing legal, tax, and payout issues and implementing swift, revenue-protecting solutions. * Won the NORAM 2025 Sales Impact Player of the Year Award.

Ensure seamless onboarding for more than seven key clients and carried out alpha and beta testing of TikTok products. Promote early adoption and received user feedback for product improvements and revenue generation. Develop persuasive sales proposals and educational efforts using internal and external data. -Grew revenue 107% and 207% with two specific top clients in just nine months; built long-lasting partnerships with industry leaders. -Accelerated 39% of investment growth in each quarter by uncovering and securing business opportunities with eight key accounts. -Revealed further financing options in close collaboration with creative strategists.

Built and strengthened lucrative relations with ties with the premier LATAM sports business affiliates across seven regions including 100+ esteemed clubs, federations, and leagues. -Increased performance, paved the way for innovation, and ensured sustainability for multinational partners by directing events, content, and marketing movements, culminating in a threefold boost in content engagement and tenfold surge in revenue. -Successfully completed large-scale projects within a strict time frame by interfacing with global teams.

Achieved shared vision and objectives by spearheading cross-functional innovation projects within strict timeframe. Developed and strengthened client-facing partnerships with top 50 business partners, creators, and media companies. Introduced and implemented career development programme for staff with a focus on professional development and multi-skilled team competencies. -Increased partner’s performance by locating opportunities, executing the best company’s product practices, and designing data-driven solutions. Achieved following results: *Boosted branded content integrations by 228%. *Bolstered 110% of content consumption. *Grew 99% of revenue. -Motivated completion of universally shared resources, influencing multiple organizations, expanding scope, and using by Meta staff with global partners: Reels Handbook and the Safety and Trustworthiness Briefs and presentation. -Envisioned company requirements, orchestrated strategy roadmap for Sports Creators, and provided the impactful Latin Young Adults Sports Deep Dive.

Located and proactively engaged potential clients, leading to successful addition of six new clients in just three months. Steered pricing co-ordination and introduced the best product integration and branded content concepts. -Partnered with Spotify for client acquisition and sales management during 2020 Spotify Awards.

-Selected for WarnerMedia's international innovation program. -Discovered, cultivated, and carried out initiatives to start new businesses within the organization. -Presented our new project to WarnerMedia's Innovation Board, receiving favorable feedback, leading to the project's execution in 2021.

Implemented campaign performance analysis and delivered recommendations using insights, reports, and forecasts. Constructed a strategic case for identifying potential customers, understanding their requirements and presenting digital sales solutions effectively to expand Warner Media's digital division. Submitted strategic plan to Warner Media Sales board. -Accomplished bottom-line results by directing digital advertising campaigns in LATAM.

Performed daily search for sports top breaking news and information, script writing, formulation and pitch of new ways of presenting information on air at Televisa’s original productions, pitch, and new television segments creation. -Developed compelling sports TV and radio content, coverage, and stories.

-Directed sports social media and marketing strategies. -Produced sports content for print media, TV, and radio programs. -Cultivated relationships with athletes and public figures to expand audience reach.

Formulated and implemented social media strategy.

Covered sports events and authored television segments.

Worked in the production of original Azteca Deportes programs.