Carl Joachim

Co-Founder and CMO @ ePac Flexible Packaging

About

As a corporate vice president, consistently helped create organic double-digit top line revenue growth. Drove sales through the development of innovative marketing programs supporting direct channels, and created alternative channels through dealers and alliances to augment market coverage. Recruited and managed high performance teams to drive strategic initiatives. Successfully launched new products, effectively creating several new market segments. Created over $200MM in profitable, incremental revenue through the sale of hardware, software, and services. Experience in creating synergy and cost reduction through M&A activities and resulting organizational integration.

Country

United States

City

Austin

Industry

Packaging & Containers

Skill

Business Strategy, Marketing Strategy, Strategic Planning, Marketing Communications, New Business Development, B2B, Product Marketing, Start-ups, Customer Satisfaction, Marketing, Lead Generation, Management Consulting, Team Leadership, Direct Marketing, Sales Management, Competitive Analysis, Leadership, Sales Process, Team Building, SaaS

Experience

Co-Founder and CMO

ePac Flexible Packaging

2017-8 - Present · 9 yrs 1 mo

Austin, Texas Area

ePac is the first company formed to focus on the capabilities brought to packaging through digital printing technology. With ePac, consumer brands can now offer packaging with market-specific messaging, run more promotions, and offer more product variations. ePac is a start-up company focused on the future of package printing through digital technology. Web Site: www.epacllc.com

Associate, Graphic Communication Institute at Cal Poly

California Polytechnic State University (Cal Poly)

2013-7 - 2016-10 · 3 yrs 4 mos

San Luis Obispo, California Area

Associate of Cal Poly's Graphic Communication Institute. Position focuses on bridging the commercial market in emerging digital graphic communication with the expertise provided by Cal Poly.

Corporate Vice President

Ricoh Americas Corp.

2006-7 - 2011-12 · 5 yrs 6 mos

West Caldwell, NJ

One of two inaugural member of the executive team that created and implemented a production digital graphic communication business group in the US, a key strategic initiative of Ricoh Company Limited in Japan. Core responsibilities evolved around developing the sales and marketing infrastructure, and launching new products and services.

Vice President Marketing

Océ - A Canon Company

2000-10 - 2005-12 · 5 yrs 3 mos

Boca Raton, FL.

Developed and executed go-to-market strategy for Océ North America to shift into new market opportunities created by emerging digital printing hardware and workflow software technology. Grew business by 25% CAGR over 4-year period creating >$100MM in incremental revenue while unseating IBM from #1 market share position.

Vice President Marketing

Xerox

1983 - 2000 · 17 yrs

Began Xerox career with Crum & Forster Insurance Group (subsidiary of Xerox Financial Services) responsible for the operations infrastructure and systems supporting personal lines insurance, a new business for Crum & Forster. In 1990, promoted to Xerox Production Systems Group to manage an industry vertical marketing team focused on insurance and financial services. Progressed into several marketing roles with increasing responsibility, ultimately becoming vice president of the global portfolio of production digital document management solutions, consisting of hardware, solutions and services.