Fredrik Selander

Responsible for creating and capturing demand across Voyado’s key European markets, with a focus on target account engagement, pipeline generation and revenue impact. Key responsibilities: • Demand strategy across the full funnel • Integrated campaigns across paid, owned, event and partner channels • Account-based marketing across priority regions • Sales and marketing alignment • Pipeline targets, performance follow-up and attribution • Marketing automation, CRM data and demand generation reporting • Serving a team of talented marketers across regional marketing, digital, content, events and campaigns

Heading up the Growth Marketing team at Voyado Responsible for Demand Generation & Digital Marketing with the goal to drive sales qualified pipeline that turns into revenue. -Website -Performance marketing (SEM, Paid Social) -SEO/GEO/LLMs -Analytics & Attribution -Marketing automation

Fractional CMO services, public speaker assignments, panel discussions and more. Focused on Demand Gen and Go-to-market strategies for B2B scaleups.

Lingio is an AI-powered skills learning platform dedicated to transforming workplace training. Founded by former Spotify and EA Games colleagues, Lingio delivers consumer-grade learning experiences for frontline workers. As Head of Marketing, I am responsible for developing and executing marketing strategies that drive brand awareness, demand generation and revenue. This includes inbound and outbound tactics including SDR. Key Achievements: - Grew organic traffic with 500% during first 6 months - 11x number of inbound demo requests same period - 5x pipeline contribution from marketing channels in 7 months - Reworked website, brand and messaging with top scores - Generated several press clips and articles from our very own original research Part of the management team

Global Chief Marketing Officer at SuperOffice, the leading CRM vendor in Northen Europe with more than 5000 customers. In this role I’m responsible for demand generation, brand & marketing sourced revenue. With a great team of 15+ marketers across Europe, we cover brand, product marketing, digital marketing, customer marketing, community, field marketing and awesome content creation. Key Achievements: >Grew marketing sourced, Sales Qualified Pipeline to above 50%++ >Reduced CAC >Refined our positioning >Placed SuperOffice as a leader in the G2 CRM Grid >Launched a brand-refresh and welcomed our mascot Hugo back >Centralized our marketing team, gathered all social accounts, swapped tech stack (Marketing Automation, GA4 etc). SuperOffice is owned by Axcel and has approx 50 million euro in ARR. Visit our popular blog to learn everything you need to know about CRM, Sales, Customer Service and Marketing hacks: https://www.superoffice.com/blog/

Heading up Global Partner Marketing globally and Regional Marketing in the Nordics & Baltics. Global Partner Marketing Director -Responsible to scale the pipeline and revenue contribution from the partner network by driving marketing initiatives & concepts that will strengthen the joint value proposition to the market. -Enablement of Tech-partners, Resellers & Service Integrators Nordic Marketing Director -Responsible for pipeline generation, brand building & PR in the Nordics (Sweden, Norway, Denmark & Finland) -Budget Owner Quinyx is a leading AI-powered workforce management software that makes the complex tasks of scheduling, time reporting, communicating, budgeting, and forecasting deskless workers simple. Quinyx helps more than 850 companies around the world reduce labor costs, remain compliant, and improve workforce efficiency - all the while boosting their bottom line, employee satisfaction, and retention.

Responsible for Product Marketing globally and Regional Marketing in the Nordics. Marketing Director Nordics: -Primary responsible to lead and drive our lead and pipeline generation in the Nordics -Create and execute the regional marketing plan -Responsible for creating and leading the Nordic marketing team, as well as working closely with the regional sales teams and country managers across the Nordics -Integrate programs with the regional marketing and partner marketing strategy supporting the business with awareness leads and pipeline contribution in line with quarterly targets Director of Product Marketing: Started the Product Marketing practice at Quinyx with the goal to grow user adoption of new modules & features. I was successfully supporting a major transition project from a marketing viewpoint where the whole userbase had to move from the legacy platform to the new one during 2020 with great success. I was also driving projects to implement our messaging towards the enterprise segment including web, newsletter, product videos etc. -Primary responsible to communicate Quinyx’ product value to the market -Create and execute global product marketing strategies in close collaboration with product sales, digital marketing, brand and communication teams. -Supported fintech company Mysaly with marketing strategy, tactics and operational work -Supported merge & joint product-offering with AI-expert Widget Brain. Nominated as Marketing Manager of the year 2019 MAD award 2020 - Make a Difference Award

Quinyx’ purpose is to create a better life for millions of people by improving their work lives. We do this by building state-of-the-art software that unleashes the real force of the workforce so that people and businesses grow. Quinyx product is a cloud-based, mobile-first workforce management solution used by enterprise-class customers such as McDonald's, Odeon Cinema Group and Rituals. I’m responsible for pipeline growth in the Nordic Markets (Sweden, Norway, Finland & Denmark), and works closely with BDR, Sales and channel partners to drive net new sales. Executing global and local campaigns on the regional market with a marketing mix of web, email, events, webinars, video, chatbots, exhibitions, and PR to name a few. Quinyx has been recognized by Gartner, and has got a total of 53 million USD in funding for growth by investors Alfvén & Didrikson, Battery Ventures and Zobito. Member of the Sales Excellence Club, and got the Make a Difference (MAD) Award first quarter.

Marketing manager - responsible for Marketing and Sales & Marketing alignment at Barium in order to increase revenue and reduce cost of sales. Key initiatives • Improved marketing mix - Led to 150% increase in leads year-over-year. • Launched a new conversation optimized website based on HubSpot COS – Doubled visitor sessions length, reduced bounce rate, increased website visitors and incoming leads. • Arranged several seminars and our annual Business Live event with outstanding feedback. • Rollout of new graphical profile • Working close with sales department to enable a closed loop reporting and an friction-less process from MQL to closed deal. Main tasks: • Marketing Strategy & Go-to market • Digital Marketing & Marketing Automation with website, landing pages (AdWords, PPC, CRO) • Inbound marketing and marketing automation with lead-generation activities (HubSpot) • Defining and packaging high-value Low-Code & BPM-solutions to market segments in cooperation with sales, business development and partners. • Account Based Marketing • Sales support to the partner-channel • Market intelligence • HubSpot and Salesforce admin Reports to CEO & COO

Responsible for New Business Development via prospecting, qualifying, selling and closing software solutions to enterprise accounts. Account management for existing clients Manages our regional sales team with inside sales and account managers Sales support for our Partner channel, locally in Sweden and internationally across several countries in Europe

Working with the cloud based Business Process Managment System (BPMS) Barium Live! Used to model, run and deploy processes in any organisation. Also working with our SharePoint 2010 and Iphone clients. Responsibilities include pre-sale work, product demonstrations, business development & marketing activities aslo function as a bid manager answearing RFI & RFP:s

Sales rep at one of the Nordics largest resellers within consumer electronics Responsibilities included Computer and telecom sales plus customer support. B2C and B2B. Awarded best sales person in a month

Several roles during my employment at Volvo Trucks / Group, assembly, invoice, logistics planning etc

Daily & weekly store operations, human resource management and customer service.

BI and ERP systems, Including eduction within SAP, Jeeves, MS Dynamics AX, Microstrategy, Cognos and Qlikview

Bachelor of Science in Business Administration with focus on Logistics, business processes and IT