cari hyden

Wrote speeches and other communications for corporate officers and business unit presidents of Fortune 20 company for venues such as Duquesne Club, Final Four and Byron Nelson Golf Tournament, earning excellent client feedback. Left position when headquarters moved to New York.

* Senior writer for speeches and other communications for Idearc Media CEO, executives and former Verizon spokesman James Earl Jones – client feedback more than 90 percent positive * Managed face-to-face employee feedback sessions for Idearc Media CEO – post-session survey responses more than 90 percent positive * Developed and managed all aspects of company-wide employee recognition program, including designing and implementing the nomination process, managing production, coaching executives and coordinating logistics for more than 300 employees honored – survey responses from judges, executives and winners more than 95 percent positive * Researched, wrote and edited content for special communications projects, including scripts for videos and webcasts * Developed employee communications metrics through employee surveys and focus groups * Conducted qualitative and quantitative research with external firm that led to development of internal values for new company * Developed monthly key messages for senior executives

* a Verizon predecessor company); Managed corporate Public Affairs & Communications’ U.S. internal research metrics program * Developed and managed nationwide series of focus groups with external firm that guided the strategic focus of GTE’s internal communications * Served as liaison to Human Resources to ensure survey reflected communications needs * Manager – Internal Communications, GTE Corp.

* Served as director supervising two senior specialists. Responsible for all internal and external communications, including research, media relations, public participation and budgeting * Developed utility’s first communication research program (internal survey, customer attitude survey and customer focus groups), incorporating results into department’s first communications plan * Created employee councils to facilitate two-way communication * Wrote and published annual reports * Implemented successful public campaign to encourage residents to reduce pesticide use; hired and managed public relations agency to assist * Championed media events such as VIP tour of innovative tunneling project, attracting favorable coverage for Fort Worth mayor * Co-developed public participation program leading to the adoption of rate increase * Handled crisis communications as utility’s spokeswoman; limited damaging media when state agency issued erroneous report on city’s water quality and when major water line break left a suburban city without water for three days * Participated in weekly leadership meetings

* Manage internal communications * Conceived, launched and maintain internal branding program based on brand promise * Lead 130-member team of communications liaisons from throughout organization * Conduct communications planning; design and implement communications initiatives * Write and edit internal communications and speeches * Managing editor and contributor to three-times-per-year magazine * Conduct qualitative and quantitative research

Additional training: Seminars on internal branding, CEO communications, speechwriting and public participation Burke Institute marketing research courses Activities and Societies: Editor, UTA Shorthorn student newspaper