carey stephenson

* Responsible for development of strategy briefs, coordinating tactical implementation, budget & timeline adherence, developing and maintaining healthy client partnerships on b2c and b2b accounts * Sr. Campaign Manager for high profile nonprofit projects; partnered with corporate Director of Development * o Beat Cancer For Kids: A successful cancer fundraising campaign realized a 150% increase in proceeds over one year span with statewide corporate partnership * o Eppley Cancer Center: Lead cause-marketing initiatives, including coordination & promotion of annual Gala and other special events, and community awareness efforts * Sr. Campaign Manager for the NCAA Men’s College World Series; Coordinated and oversaw execution of comprehensive marketing campaign including advertising and PR

* ‘Top Seller’ on team for 2003 and 2004 events; Responsible for 25% sales increase and the sale * of 260 of 515 exhibit locations in 2004 * Developed customized regional and national corporate sponsorship proposals * Served as on-air PR representative for live radio and TV promotions/interviews and MC of live * stage presentations * Responsible for marketing, advertising, production, sales, and strategic planning of a national consumer exhibition held annually in St. Louis, MO * Coordinated and scheduled stage activities and negotiated celebrity appearances and contracts

Assisted production of College World Series and live NCAA football telecasts -- Traveled nationwide and managed broadcast booth activities and talent relations

Successfully developed and nurtured client relationships and contributed to the growth of business across multiple brands, including Quaker Oats, LensCrafters and Lutron Electronics -- Oversaw successful build and launch of a large-scale, $1.5MM web site -- Lead development and implementation of strategic digital campaigns, including online advertising, branded microsites and SEM/SEO components for clients in CPG and Retail categories

* Day to day client lead on key b2b accounts, including Time Warner Cable Business Class and Pitney Bowes MapInfo * Lead development of successful nationwide launch of TWCBC Digital Voice via a $1.25MM integrated campaign of TV, radio, print, DM, CRM and online * Managed the development of digital components for TWCBC and Pitney Bowes MapInfo campaigns, including portable flash tools, webinars and email CRM programs * Collaborated with clients to plan marketing strategy, analyze quarterly sales and acquisition results * Key contributor to new business development, including a Hyatt-branded international property win; developed integrated marketing plan and campaign materials for luxury resort promotion

* DAOR marketing lead for accounts servicing a top-ten pharmaceutical company ($4MM-$4.5MM) * Contributed to a 14% growth in account earnings YOY * Lead strategic planning, competitive intelligence, and oversaw execution of branded and disease awareness initiatives, including website development, eCRM, SEO, social, banner ads, mobile apps * Managed & mentored team of four junior marketers to ensure strategic focus, quality deliverables, billability * Developed optimization plans based on monthly performance Analytics for websites, eCRM, SEO * Managed monthly billings to ensure profitability; developed SOWs to secure future financial commitments

Siren was acquired in 2015 by Dohmen Life Science Services, the BPO of choice for rare and biopharma. --Directed day‐to‐day activities of cross‐functional team, oversaw strategy and delivery of work, and owned relationships with key senior level clients across multiple accounts to build agency loyalty and grow business --Lead strategic development of digital initiatives to engage patients, caregivers and HCPs in the rare disease niche, including social media campaigns, SEO & SEM, email programs, website development --Lead development of strategic tactical plans & KPIs, segmentation research/insight mining, competitive assessments, and contribute to new business pitches, corporate road mapping and business planning --Managed and mentored team of junior marketers to ensure strategic focus, quality deliverables, billability --Oversaw the management of scopes of work and budgets to ensure profitability

Activities and Societies: Alpha Phi Sorority