cara spies

marketing specialist

About

Experienced Marketing Manager with a demonstrated history of working in the retail industry. Skilled in Marketing, Management, Sales, Event Management, and Direct Marketing.

Country

south africa

City

johannesburg

Industry

marketing and advertising

Skill

marketing, public relations, brand development, event management, management, sales, new media, sourcing, brand awareness, brochures, corporate identity, marketing management, marketing communications, direct marketing, integrated marketing, brand management, social media, internal communications, digital marketing, social media marketing

Experience

marketing manager lsm

kfc

2015-6 - Present · 11 yrs 4 mos

sales and events consultant

tracker

2005-7 - 2007-9 · 2 yrs 3 mos

post held : public relations assistant

pick 'n pay

2003-11 - 2005-6 · 1 yr 8 mos

* Main job function : Organisation of events, charity * handovers and competitions as * well as administrative assistance.

media manager

mindshare

2014-7 - 2015-5 · 11 mos

* The 7 years that I have spent in the marketing field have led to extensive experience in integrated BTL marketing and brand campaigns. With a solid marketing background within the retail environment, I have a key understanding of how to activate ATL campaigns within a specific area while ensuring to create a focused media, marketing and brand campaign. * I am passionate about brands, service and consumer interaction and have the ability to manage creative design and logical thought to develop focused solutions. * An excellent track record in marketing, stakeholder and client management, event and * sponsorship management, brand management. * Experience across all elements of marketing – press, radio, outdoor, activations, events and direct. * Ability to engage an audience through verbal and visual communication in order to influence or achieve set objectives. * Team player * Ability to professionally network in order to set-up relevant business contacts and develop relationships with key stakeholders. * Project management skills across multiple projects at the one time.

marketing manager

nedbank

2007-11 - 2014-7 · 6 yrs 9 mos

* Roles & responsibilities * Communicate brand objectives internally and externally. * Identify opportunities to expose Nedbank and its products to current and potential clients. * Ensure that every marketing action furthers Nedbank in the mind of the target market and that all activities align to the Nedbank brand. * Maintain relationships with internal and external business units and ensure that we deliver what is required. * Identify opportunities to expose Nedbank and its products to current and potential clients. * Develop and update new and existing brand communication tools. * Work with advertising agencies to implement targeted campaigns on electronic, mobile and social media platforms. * Organise, implement and manage on-site campaigns, including product promotions, golf days, appreciation functions and expo’s.