Cara Rose

• Lead and deliver integrated marketing campaigns from brief to execution across digital, print, PR and events, driving measurable revenue growth, increased qualified lead volume and improved conversion performance. • Own overall marketing strategy and brand direction, aligning campaigns with business goals and senior leadership priorities, contributing directly to growth targets. • Manage internal teams and external agencies to deliver premium creative work on time and on budget, ensuring all departments are briefed and aligned to performance objectives and KPIs. • Plan and execute photoshoots and content production to support campaigns, paid media and CRM activity, ensuring all creative output reinforces brand positioning and supports sales objectives. • Deliver and optimise digital campaigns (Google Ads, PPC, Email Marketing, Social media and SEO), monitoring channel performance, reallocating spend where necessary and improving ROI. • Lead PR and influencer relationships to secure high-profile coverage and partnerships aligned to brand objectives, strengthening brand authority within the luxury interiors market. • Track campaign performance and ROI, identifying trends and producing insights from the KPI’s to inform the future marketing calendar, campaign and investment decisions, providing regular performance reporting to senior leadership. • Own marketing budgets, supplier negotiations, and resource allocation, managing forecast and spend to ensure alignment with departmental targets. • Plan and deliver brand events and experiences, managing logistics, suppliers, timelines, and budgets end-to-end, driving both brand equity and sales growth. • Recruit, train, and manage marketing team members, providing mentorship, building capability, and enhancing team performance at a strategic level, creating a high-performing, accountable marketing function.

• Led brand and campaign strategy for luxury fine art collections, exhibitions, and client events, driving audience growth, revenue performance and brand positioning. • Delivered integrated campaigns combining content creation, PR, social media and email marketing, ensuring consistent messaging across channels and creating measurable commercial outcomes. • Managed brand partnerships and collaborations with public figures, including Ronan Keating, Sotheby's and UNICEF Charity, with national coverage, enhancing brand credibility. • Developed and delivered integrated campaigns from initial concept through to final execution, publishing across marketing channels to drive audience growth and brand engagement, contributing directly to sales performance and client acquisition. • Led creative teams to deliver photography, video, and campaign assets across digital and print, maintaining brand governance. • Planned and executed events, exhibitions, and product launches, managing suppliers, budgets, and promotion, ensuring commercial return and high-value client engagement. • Developed SEO-optimised marketing copy and web content aligned to brand positioning, supporting organic traffic growth and lead generation. • Trained and managed team members to ensure consistent brand standards, developing capability within the marketing function.

Worked as a photographer, videographer and social media manager for Business Resources. Being appointed to a leadership role at an early point in my career enabled me to learn to work independently and with confidence. Key Responsibilities: Marketing and social media management, Managing budgets, schedules, locations and goods for shoots. Photography, videography, directing and editing all content created. Designed their website and Logo.

Worked part of a fast-paced team delivering service at weddings and corporate events, transitioning to managing a team of staff and clients.