Cansu Beseoglu

- Leading marketing and communication initiatives across 5+ international markets including the UK and Europe - Driving brand positioning and storytelling across PR, digital content, and partnerships - Managing strategic partnerships and brand activations reaching thousands of international customers - Ensuring consistency of brand identity and premium perception across all touchpoints - Collaborating with senior leadership and cross-functional teams to strengthen brand positioning - Supporting campaigns contributing to multi-million passenger reach annually

- Managed CRM and loyalty initiatives across a database of 20,000+ members - Developed and executed marketing plans across 7 properties and international markets - Coordinated campaigns with travel agencies, tour operators, and corporate partners - Led events, trade shows, and promotional activities to increase brand visibility - Analysed customer data and campaign performance to support data-driven decisions

• Building strategies of marketing and sales activities, sectoral developments, target consumers and evaluating possible distribution tiers. • Executing brand and category based sales budget & distribution goals. • Planning new product launch activities. • Developing sales and marketing support materials. • Visiting distribution channels and customers routinely and increase customer satisfaction. • Realizing sales in line with targets and to implement annual sales development plans. • Reporting monthly sell outs, marketing plans and marketing budgets to the Sales & Marketing Manager and Burberry HQ. • Planning the assortment, preparing yearly buying budget and setting price strategy of Burberry Beauty. • Training and management of sales team consisting of 8 Beauty Consultants, 30 Perfume Consultants and 1 Regional Manager. • Increasing the visibility of the Burberry brand on social media and retailers' online channels. • Preparing press release and sharing with press. • Increasing the visibility and awareness of the brand in the press by organizing press launch with press members and influencers. • Managing the relations with retailers (Beymen, Galeries Lafayette, Sephora, Boyner, Sevil etc.)

• Providing basic coordination with Burberry HQ and informing all managers about current developments as well as preparing all reports obliged to be sent. • During the national or regional activities, ensuring the coordination between relevant departments for the most efficient result. • Supporting all activity planning related to increasing brand awareness and brand loyalty for consumers according to marketing budgets. • Reporting opportunities and threats on field to the Brand Manager by regularly visiting the distribution channels and customers. • In line with the reports from the field, evaluating the performance of both Burberry Beauty and competitor brands. As a result of these evaluations, submitting my strategic recommendations to the Brand Manager for approval. • Preparing the annual sales and sales supportive materials for the Brand Manager and revising them according to the trends.

• Trained to resolve the tasks from managers within a limited time. • Handled the inspection process by delivering requested documents from archive on time. • Helped operation manager by entering data information about client accounts.

• Gained practical experience required to deal with the real-world workplace by developing multitasking, interpersonal and communication skills. • Organized meeting and interview schedules for HR department. • Created new hire folders and orientation paperwork. • Created and organized existing and new employee files. • Posted and updated online job openings and answer email/telephone queries.