Cansu Zor

U.S. Polo Assn., Lumberjack. -Managed Performance Marketing campaigns including Google Ads and Paid Social Advertising (Meta, LinkedIn, TikTok). -Executed Search Engine Marketing (SEM) strategies aligned with conversion goals. -Conducted Technical SEO audits focusing on Site Architecture, Crawlability, and Core Web Vitals optimization. -Implemented On-Page SEO improvements including Keyword Research, Keyword Mapping, and Structured Content updates. -Applied Schema Markup and Structured Data to improve search visibility. -Monitored performance using Google Analytics 4 (GA4) and Google Search Console to support data-driven optimization. -Supported Conversion Rate Optimization (CRO) initiatives to improve landing page performance.

-Delivered end-to-end SEO and Performance Marketing strategies for multiple clients across different industries. -Conducted Technical SEO Audits including Site Architecture analysis, Crawlability improvements, and Core Web Vitals optimization. -Performed Keyword Research, Keyword Mapping, and Competitive Gap Analysis (Content, Keyword, Backlink). -Developed and executed Backlink Strategy including authority building and off-page SEO initiatives. -Implemented On-Page SEO improvements, Structured Content optimization, and Schema Markup integration. -Managed Google Ads and Paid Social Advertising campaigns (Meta, LinkedIn, TikTok) with a focus on Conversion Rate Optimization (CRO). -Monitored and optimized performance using Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog. -Aligned SEO, paid media, and search intent strategies to increase visibility, conversions, and revenue.

-Led integrated SEO and Performance Marketing projects across multiple client accounts. -Conducted Competitive Gap Analysis (Content, Keyword, Backlink Gap) using Ahrefs and SEMrush. -Developed Backlink Strategy including Digital PR, Guest Posting, and Authority Building initiatives. -Strengthened Internal Linking structure to support transactional keyword ranking. -Managed Google Ads and Paid Social campaigns to improve traffic quality and conversions. -Implemented Technical SEO improvements including Indexing Optimization and Crawl Analysis via Screaming Frog. -Applied Conversion Rate Optimization (CRO) principles to improve user experience and campaign performance

-Coordinated SEO and Performance Marketing activities across client projects. -Managed Google Ads and social media advertising campaigns. -Worked on WordPress SEO implementation including On-Page SEO and Content Optimization. -Supported Media Planning and Buying processes aligned with campaign objectives.

-Executed Google Ads and Paid Social campaigns as part of Performance Marketing strategy. -Managed WordPress CMS updates and On-Page SEO implementation. -Supported Marketing Analytics reporting using GA4 and performance tracking tools. -Assisted in Keyword Research and Content Optimization initiatives.

• Methodology training and article research • Documentary film and TV series analysis • Presentation of research paper and interview

Courses which are taken during the Master: New Economy, Innovation Management, E-Commerce, Strategic Marketing Management, Scientific Research Methods and Ethics, Machine Learning, Data Mining, Marketing Research, Foresight Methods and Trend Analysis, Finance.