Candy Harris

Candy Harris is the Founder and CEO of Unlisted Brand Lab, a California-based brand incubator and creative marketing agency. Renowned for its expertise, Unlisted’s incubation division specializes in identifying disruptive brand opportunities and assembling dynamic teams to launch the most promising startups. With a focus on innovation, Unlisted Brand Lab collaborates closely with its sister agency, The Familie, a leading sports and entertainment management firm representing top-tier athletes, musicians, artists, and influential pop culture talent. This unique dual-agency approach allows Unlisted brands to gain exclusive access to a network of potential collaborators and influencer partnerships. One of their joint ventures includes the successful launch of UN/DN LAQR, a beauty brand co-founded with Machine Gun Kelly, with Unlisted overseeing all aspects of brand development and early stage operations. Alongside the incubator, Unlisted’s agency arm specializes in brand strategy and creative execution, bringing an entrepreneurial mindset to brands across fashion, tech, beauty and hospitality. Candy's remarkable career in global visual marketing and brand partnerships spans the fashion, beauty, sports, and music industries. Notably, she served as the CMO and Chief Creative Officer for Stance, where she played a pivotal role in the brand's meteoric rise from a startup disrupter to a revolutionary force in a new category. During her tenure at Stance, Candy spearheaded marketing, creative, and licensing campaigns alongside high-profile collaborators, including renowned figures such as Rihanna to top fashion, sports and entertainment franchises including Libertine, Bowie the NBA and Disney to name a few. Before Stance, Candy held the position of global brand director for Billabong for over a decade, successfully transforming the iconic surf industry leader into a beloved global lifestyle brand. Her professional journey began at (the original) The Familie, where she led a youth marketing division for the renowned action sports athlete management firm, which later became part of Wasserman Media Group. At The Familie, she worked closely with prominent clients such as NIKE and ESPN, developing comprehensive marketing strategies and forging valuable brand partnerships for some of the world's top action sports athletes. Based in Southern California, Candy Harris continues to leverage her extensive expertise and passion to propel startups and established brands toward unparalleled success.