Candice Lee MacAulay

Copywriter and Creative Strategist

About

You know the whole left brain/right brain thing? The concept may have been debunked, but it's the best way to describe how my mind works: combining data-driven insights with storytelling that resonates. As a creative strategist and copywriter I’ve worked across B2B, nonprofit, publishing and DTC e-com, tackling everything from customer research to conversion-driven sales pages to full-funnel marketing strategies. Whether it’s writing compelling copy, developing brand messaging, or leading creative projects, I use both creativity and strategic thinking to help founders and brands tell stories that connect and convert.

Country

Canada

City

Toronto

Industry

Writing & Editing

Skill

Paid Advertising, Facebook Ads, Interactive Creative Direction, Team Leadership, Cross-functional Collaborations, Creativity and Innovation, Coaching & Mentoring, Business Ownership, Workshop Facilitation, Communication, B2C e-commerce, Mentoring, Creative Strategy, Coaching, eBook Publishing, Small Business, E-Commerce, Affirmations, Facilitation, Creativity Skills

Experience

Copywriter and Creative Strategist

Startup Daddy

2024 - Present · 2 yrs

Conducted customer research that informed copy and strategy, boosting email open rates to 60% and increasing click-through rates by 25%. Collaborated with stakeholders to build brand voice and key messaging. Developed email campaign strategy and copy, including subject lines, A/B testing, email content and downloadable resources. Worked with fellow copywriters to ensure consistency across all mediums. Edited and proofread copy to ensure error-free content.

Copywriter and Creative Lead

Digital Hot Sauce | Strategy & Growth Marketing Agency

2021 - 2023 · 2 yrs

Collaborated with internal and external stakeholders to develop creative strategies for digital marketing campaigns. Wrote and edited copy for ads, websites, email, landing pages, sales pages, video scripts. Partnered with designers and performance marketers to align copy with visual direction and campaign goals, using data insights to iterate on messaging and improve engagement and conversions.

Copywriter and Creative Strategist

PPI Ltd.

2019 - 2021 · 2 yrs

Toronto, Ontario, Canada

Delivered full-funnel creative strategy and copy, from audience research and messaging to email, web, and ad copy, designed to deepen engagement and drive conversions. Offered brand voice development, launch strategy, and copy to clients in coaching, publishing, and DTC ecom.

Digital Marketing and Paid Media Strategist

Spodek & Co.

2017 - 2019 · 2 yrs

Toronto, Canada Area

Managed paid media strategy, wrote thought leadership content and ad copy, and presented analytics reporting across multiple client accounts. Supported campaign planning and content development with a focus on brand alignment, lead generation, and audience growth.

Digital Marketing Specialist

Real Digital Marketing

2013 - 2016 · 3 yrs

Toronto, Ontario, Canada

Created and executed content strategies across social, web, and blog platforms to support growth and digital visibility. Contributed to campaign ideation and content production for B2B, B2C and nonprofit brands.

Education

Trent University

Anthropology and Women's Studies

2003 - 2006 · 3 yrs

• Linguistic and Socio-Cultural Anthropology • Ethnography • Interdisciplinary explorations of politics, society and media through the eyes of traditionally underrepresented populations.