Candice Goor

• Defined and led the brand’s social identity across Meta, TikTok, X, LinkedIn, YouTube, and emerging platforms • Built platform-specific content strategies grounded in audience insights and creative experimentation, scaling Instagram from 125K to 400K followers and launching TikTok to 540K with original, trend-forward content • Served as final creative authority across all social content, establishing and enforcing standards for craft, cohesion, tone, and visual identity • Led end-to-end creative direction for photo and video content from concept through execution, overseeing scripting, casting, styling, on-set direction, and post-production, managing teams of 25+ internal and external collaborators • Concepted and directed evergreen and campaign-based content and storytelling series across social, influencer, and paid channels, translating cultural moments into distinctive brand storytelling • Developed and executed social strategies for brand collaborations, including Wimbledon, US Open, USWNT, Open Meditation, Beyond Yoga, and Brooklyn Stroll Club • Directed influencer and creator partnerships across paid and organic initiatives, overseeing strategy, budgets, outreach, creative briefs, content approvals, and performance evaluation • Partnered cross-functionally with marketing, creative, paid media, and data teams to translate social insights into actionable production and campaign strategies • Owned social performance analysis, translating engagement, retention, and campaign KPIs into actionable insights that optimized creative strategy, increased ROI, and guided production priorities • Oversaw community and social support teams, ensuring a cohesive audience experience and consistent brand voice across platforms • Managed and mentored a team of four, fostering strong communication, accountability, and high standards of execution • Reported directly to the VP of Marketing and Chief Creative Officer, shaping top-level decisions on brand, content, social strategy

• Developed and executed multi-platform social media strategies that increased follower growth, engagement, and brand visibility across Instagram, TikTok, Pinterest, Facebook, and Twitter/X • Managed social calendars, planned campaigns, and collaborated with marketing and product teams to ensure cohesive storytelling • Grew Instagram from 125K to 260K followers, launched and grew TikTok from 0 to 500K followers • Created and curated compelling visual and written content, aligning with brand voice and seasonal campaign goals to drive community connection and product discovery • Analyzed performance metrics and audience insights to optimize strategy, improve KPIs, and inform broader marketing decisions

• Prop styling and executive assistant to set stylist Erin Swift; responsibilities included assisting in creating compositions for advertising and editorial photoshoots, sourcing furniture, props, and decor, coordinating all shoot logistics to ensure organization on and off set, partnership outreach, social media content creation and management, and email/website development

• Developed and executed customer retention strategies for The New Yorker and WIRED magazines • Collaborated with internal and external designers to develop new email and direct mail creative, as well as promotional materials such as The New Yorker calendar and The New Yorker tote • Managed the marketing and operations for renewals, billing, gift campaigns, CRM, and membership programs • Analyzed campaign results and leveraged findings to brainstorm and execute test plans to increase subscriptions, drive revenue, and decrease expenses year over year

• Client: Nestlé • Negotiated and secured advertising space on national broadcast television for Nestlé’s vast brand portfolio • Responsibilities included running reports to gather Nielsen data, entering buys, tracking delivery, and managing changes to ensure the quality of the buys were maintained • Worked with a large internal team and communicate daily with network sales representatives to ensure quarterly goals are met for all brands • Supervised and trained team assistants • Completed American Management Association Seminar: Presentation Fundamentals

• Client: Nestlé

• Researched potential sports events that catered to influential Oracle customers • Developed and organized spreadsheets pertaining to all Oracle hospitality events • Reported directly to Senior Director of Corporate Events and met with C-level executives • Helped organize and execute the Team Oracle Chalet at the Chicago Air and Water Show • Assisted in the success of the corporate event at the BNP Paribas Open in Indian Wells, California

• Bachelor of Business Administration in Marketing, expected May 2013 • The Sellinger School of Business and Management (AACSB Accredited) • Presidential Scholarship • Dean’s List (all semesters) • Magna Cum Laude • Mu Kappa Tau Secretary • Beta Gamma Sigma Member • Nominated Member of Student Leadership Corps • Nominated “Promising First-Year Scholar” • GPA: 3.8

• Junior Year study abroad experience • Traveled to over 15 countries and 30 cities • Completed coursework for “International Marketing” and “Product Management” • English language assistant at Sint-Pieterscollege