Candace Leitman

Led global sales strategy, delivering 30% year‑over‑year growth and expanding reach into new domestic regions and international markets. Directed a rebrand that elevated product visibility, strengthened customer trust, and supported major growth in key channels. Directed end-to-end development of new dog and cat formulas, increasing category depth and doubling revenue. Worked closely with marketing, R&D, operations, and finance teams to align company goals, improve processes, and support stronger operational outcomes.

Increased gross margins from 28% to 45% by optimizing pricing strategy and improving long-term profitability. Reduced operating costs by 27% while driving continued sales growth. Launched and scaled direct-to-consumer channel, generating $542K+ in first-year revenue. Developed long-range sales plans aligned with forecasting, budgeting, and company objectives. Expanded distributor and retailer partnerships to increase revenue and lifetime account value.

Responsible for the management of Pets Supplies Plus, and East Coast independent pet speciality accounts, including sku placement, promotional activities & forecasting. Management distribution nationwide. Assists with the development and implementation of strategic sales plans to accommodate corporate goals. Assists with sales forecasting activities and sets performance goals accordingly. Reviews market analyses to determine customer needs, price schedules, and discount rates. Directs and trains vendors, brokers,and distributors to develop strong sales throughout the Eastern US. Assist with channel development activity and coordinates sales distribution by establishing sales territories, quotas,and goals. Advises distributors, vendors, and customers on sales and advertising promotions and programs. Meets with key clients, assisting sales representatives and brokers/distributor networks with maintaining relationship and negotiating and closing deals. Prepares periodic sales reports showing sales volume, potential sales, and areas for proposed new business. Represents the company at trade shows to promote product and brand recognition. Develops and nurtures strong customer contacts and positive, proactive relationships internally and externally.

Manage an account base of national retail pet stores, delivering volume, net sales, consumption and new distribution objectives for the Mid- Atlantic territory. Conduct training seminars to store associates through executive level educating them on the nutritional benefits of Bil-Jac dog food to achieve business metrics for each account within the territory. Develop creative account specific strategies to drive results. Implement promotional & educational programs and tactical sales plans to exceed goals. Rollout new product launches and increase in-store presence and market leadership for all products. In addition, I manage and train 12 demonstrators for national retail pet stores. Responsibilities also include the training of new sales personnel.

Sold commercial printing services. Oversaw day to day production of printing projects serving companies including, Anthropologie, Urban Outfitters, Game Stop, The Acme Markets, The Graham Company, Waxing Poetic. Provided personalized customer service with each client. Devised and implemented marketing strategies; experienced in building accounts from zero using effective networking and cold calling techniques.

Allergan Skin Program Sales Representative - Promoted and educated physicians about oral ophthalmic antibiotics and dermatological products. Analyzed assigned territory for sales potential by zip code and by physicians potential.

Promoted first thrombolytic (Retavase) to be introduced into the market in ten years to physicians and emergency personnel. Developed and implemented strategies for formulary acceptance of products for ten hospitals. Orchestrated lecture programs.