Candace Kearney
Vice President Of Merchandising @ Torrid
About
Accomplished omnichannel executive with 20 years of success creating/executing winning merchandising strategies in-store and online that consistently exceed financial targets. Extensive experience in apparel, denim, activewear, footwear, cosmetics, and accessories. Excels at building businesses and making them work operationally. Recognized for creating inventive product strategies that deliver results – drawing on product history, current data, trends, and customer behavior. Hands-on team leader who builds, coaches, and motivates high-performing talent. Creates an inclusive, supportive culture of open communication, empowerment, and accountability. Equally successful in individual contributor and team roles. Interpersonally effective and well respected at all levels. Areas of Expertise: Product Strategy/Development | Marketing Strategy | Merchandising Digital Experience Optimization | E-Commerce | Strategic Planning/Analysis Vendor Relations/Negotiations | Mentoring Merchant/Web Teams | Team Leadership Software Skills: Demandware (Salesforce) | Omniture | Shopify | Oracle | Google Analytics Excel | PowerPoint | Workfront
United States
Los Alamitos
Retail
Apparel, Footwear, Trend Analysis, Trend, Merchandising, Fashion, Retail, Private Label, Inventory Management, Wholesale, Sales, Assortment, Profit, Product Development, Management, Leadership, Strategy, Retail Sales, E-commerce, Fashion Buying
Experience

Vice President of E-Commerce
Branded Online Digital Agency
Costa Mesa, CA

Senior Director of Merchandising, Stores & E-Commerce
Los Angeles, CA
Devised and executed merchandising strategies for woven, knit, graphic & sweater tops, accounting for 34% of the total apparel business. Buy and strategized product assortments for 17 season codes annually; driving extended strategy for online mix. Created marketing plans. Exceeded budgeted sales and gross margin by introducing new merchandising strategies. Led a team of 15 merchants, assistant merchants, administrators, and web merchandisers. Managed product merchandise calendar; identified milestones and developed long-range plans for product category. Oversaw web merchandising team and site content.

Senior Director, E-Commerce
Los Angeles, CA
Oversaw all aspects of buying, product development, merchandising strategy, and marketing for Torrid.com. Managed product and site experience. Grew web to 40% of total company sales. Drove web exclusives to 45% of e-commerce sales by developing inventive product strategies across apparel. Grew footwear penetration to 70% of total sales with extended product assortment. Created strategic email calendar to support brand initiatives and big ideas. Partnered with CRM and digital marketing teams to identify sales opportunities and refine site experience. Managed the merchandising team, accountable for product life activation and merchandising initiatives.

Senior Director, E-Commerce
Los Angeles, CA
Led e-commerce business, including strategy, merchandising, online marketing, SEO, SEM, social media, and mobile. Maximized sales, inventory, and profitability by executing strategies. Devised and drove merchandising strategy for all apparel, activewear, footwear, and accessory categories. Led a team of 15-25 merchants, assistant merchants, merchandisers, web producers, and marketing associates. Partnered with team to design campaigns.

Buyer
RobinsonsMay | May Company
Los Angeles, California, United States
Cosmetic Buyer Footwear Buyer Executive Trainee
Candace Kearney's Contact Information
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