Can Bilgehan

Responsible for brand strategy of GetirYemek. Planning online & offline media strategy and budget allocation of food vertical. Building and planning 360 media and communication strategy for GetirYemek campaigns. - "Müdavim" loyalty campaign - “Ne Yesem” campaign - “Oğuzhan Koç” GetirYemek re-launch campaign - Commercial concept campaigns

Planning media tools & creatives for n11.com’s campaigns and brand marketing communication. Managing social media strategy and communication plan for n11.com. Operating all marketing activities of n11.com’s fashion platform project; “giybi” brand, secondhand car platform“garaj11” and pet platform “pet11”. Building brand strategy of core brand(n11) and verticals of n11 (giybi, garaj11, pet11) -Social media strategy. -Photo shootings. -Internal/external communications. -Segmented communications.

• Planning and monitoring appropriate media vehicles, print, digital, radio, TV and Out-Of-Home for Dogus Group’s data, loyalty and lifestyle platform ZUBİZU application to ensure desired ROI.  Led to reach targeted number of users from launch to date and increased brand awareness, active users and revenue.  ZUBİZU launch campaign  Shell campaign  ”ZUBİZU HARIKALAR DUNYASI” image campaign  Spotify campaign • Negotiating and operating DMS’ field of advertisement.  ZUBİZU application banner areas  ZUBİZU magazine  Newsletter, mailing, SMS  DMP sales  360 projects • Media planning and buying consulting for Dogus Group’s other companies. • Member of editorial board of ZUBİZU magazine. • Working with analytics team and agency partners to gather and analyze reporting of each media spending. • Managing and planning all aspects of media budget and billing. Awards 2016: • Mobile Marketing Association (MMA)-Product Services Launch • Mobile Marketing Association (MMA)-Mobile Payments • Felis-“Marketing Effect”-Technology Category Winner 2017: • Mobile Marketing Association (MMA)-Mobile Search • Mobile Marketing Association (MMA)-Cross Mobile Integration • Mobile Marketing Association (MMA)-Location Based Commercial • Effie-Media Broadcast

Course projects 2009 – 2013: • Entrepreneural Management • Led a start-up project for experiencing entrepreneural management processes • Conducted market research for target customer definition to have a better customer positioning strategy • Conducted market research for porters five force analysis to set the company strategy • Performed revenue stream method for income alternatives to determine the best option • Consumer Behavior, Led a buyer behavior analysis project based on a modern Turkish man • Management in International Business (Erasmus), Prepared a report for Turkey’s global competitiveness and developed future strategies for enhancement • Marketing in Places (Erasmus), Completed a swot analysis of automobile industry in Turkish market for global investors Course projects 2013 - 2014: • Marketing Strategy and Innovation, Assesing the brand positioning for Tepe Home by clarifying the target customer, positioning the products, identifying the social media perception, defining the competitors and clarifying the brand image in order to make better promotions, marketing and sales strategies • Business Plan Development, Generating an e-business plan for VIP renting service in Bilkent neighbourhood • Business Strategy, Making implementation proposals for Marlboro based on their current strategy • Business Studies and Practices, Observing Finansbank SMEs onsite in order to improve the communication techniques with current customers and offer alternative finance facilities for new customers

• Conducted field marketing observation and analysis for non-alcoholic beverages in order to determine customer strategy plan before product launch • Developed a product promotion strategy for dairy product brand logo to increase the brand awareness • Built a promotion and product strategy for meat products to increase the sales and it formed a basis for the online commercial • Conducted competitor price analysis and generated a price positioning strategy for the premium brand • Monitored the financial statements to support the theoretical knowledge

• Observed sales & marketing processes and projects to gain practical experience • Conducted target customer positioning analysis for improving customer strategy to increase sales

Erasmus Exchange Program

UCLA Extension