Cammila Martins

Engaged in volunteer mentoring initiatives supporting university students from underrepresented socioeconomic backgrounds in their transition to the professional environment, contributing to career readiness, professional development and long-term employability.

Leading the strategic management of Chiesi Brazil’s main business unit, representing ~75% of local revenue, with direct involvement in portfolio strategy, P&L decision-making, investment prioritization and Go-To-Market direction. Driven the structuring and implementation of the omnichannel and non-visited physicians model, including Go-To-Market direction and establishing the operational governance model, aligning cross-functional responsibilities and investments prioritization, accelerating adoption and improving operational efficiency across the organization. Successfully led the turnaround of the Trimbow brand, achieving over 50% YoY growth for two consecutive years and an 18 p.p. increase in market share, consolidating the brand as a reference in its segment. Drove the transition to a customer-centric commercial model and redefined the portfolio positioning, including patient journey design and Non-Retail access strategies.

Held senior roles across Marketing and Commercial leadership in a matrix organization, with responsibility for global and local brands in Respiratory, Women’s Health, CNS and Special Care. Led product strategy, Go-To-Market execution and national demand planning, including direct leadership of field force teams in Human Reproduction. Successfully launched Inaresp, exceeding sales targets through an integrated 360° strategy, and led the relaunch of Zyxem, moving the brand from 9th to 3rd position in prescription ranking while improving P&L profitability through partnership and contract renegotiations. Strong exposure to portfolio strategy, cross-BU initiatives, interaction with Medical Affairs, Public Affairs and external stakeholders, and contribution to pipeline acceleration and franchise growth in highly regulated environments.

Responsible for developing hospital access strategies and institutional stakeholder engagement. Led the design of therapeutic journeys and influence mapping for Penvir, resulting in product standardization at ICESP and expanded adoption in high-complexity markets.

Worked across multiple business units, leading marketing strategy, branding and Go-To-Market initiatives. Led the Marketing Plan for the AcheVita line and contributed to portfolio renewal through collaboration with New Business and Medical Affairs teams, supporting new business cases and accelerating product launches. Developed promotional campaigns and digital initiatives across multiple brands.

Supported trade marketing planning and execution for key brands and launches. Developed channel-level KPI tracking tools to support commercial decision-making and distribution strategies.