Camilo Herrera

As a Finance Strategic Account Director at Datadog, I focus on partnering with some of the most strategic enterprise customers in Latin America. My role is to uncover the critical challenges organizations face as they migrate and operate at scale in multicloud environments, and position Datadog’s observability platform to deliver measurable business outcomes. I work closely with leading financial institutions such as Grupo Aval, Banrural, and BAC Credomatic, navigating complex enterprise sales cycles and driving value-based conversations with C-level executives. Leveraging methodologies like Command of the Message (CoM) and MEDDICC, I build long-term partnerships that accelerate digital transformation, optimize cloud costs, and reduce operational risk.

Leading Enterprise Sales strategy across Enterprise customers Key Highlights: * Top Revenue Contributor – FY2024 | Simetrik Awards * Drove $4.7M revenue in 2024 (101% attainment) and $3.3M in 2023 (96%), leading strategic GTM execution. Scaled deal size 3.5x – from $34K to $120K ACV – by championing value-based conversations with finance leaders. What I Do: • Lead and coach a team of 7 AEs, driving performance, development, and strategic focus. • Build and execute scalable sales strategies to penetrate enterprise accounts across Latin America, including regions such as México, Colombia and Central America. • Lead C-level conversations in Banking, Fintech, Retail and Insurance industries transforming needs into tailored SaaS solutions with measurable impact. • Partner cross-functionally with Product, Marketing, CS, and Partnerships to align around customer value. • Fuel team culture and talent growth while delivering predictable, data-driven pipeline and forecast accuracy.

**Achievements:** ★ 192% of quota achievement Q3-21 and 361.5% of quota achievement Q4-21. ★ Successful closing of clients such as Bancolombia, Seguros Mundial, Ualá, Homecenter, Dlocal and RecargaPay with a revenue growth rate of 20% MoM. • Simetrik is a Cloud Software company that is helping organizations automate various financial processes. The software can be used for getting better control and visibility over transactions which helps in effective reconciliation of information from time to time. • My main responsibilities are focused on accompanying clients in industries such as Banking, Insurance, Fintech, Retail and Manufacturing, among others, to improve their financial processes through Simetrik software as a service and achieve greater financial sustainability.

• Drive incremental revenue within assigned territory – owning and closing deals end to end to meet or exceed quota. • Serve as mentor for new sales executives – sharing best practices on demand generation and sales execution across the team, region and globally. • Responsible for territory coverage, forecasting, planning & strategy and effectively communicating and updating plan with key stakeholders. • Drive opportunity management of volume opportunities. Focus on insuring customer needs are understood and addressed in the sales process. • Update CRM with customer intelligence and maintaining accuracy of CRM data for pipeline management. • Generalist with sales bag that includes solutions from across SAP´s portfolio with a focus on solutions where Commercial Sales is the primary route to market. (S4HANA, ByDesign, Customer Experience, Success Factors, Ariba, Qualtrics, HEC, ish med) • Solution specialization focused on selling only from a specialist sales bag: Applications, Analytics, Database and Technology, Mobility, RDS or other. • Demand generation execution to meet required revenue plan in collaboration with Marketing, Partner/Channel management (IPAM), partners and other key stakeholders as required. • Use SAP Career Success Center, Value University and other resources as agreed upon with manager to gain additional skills that enhance productivity.

• Deliver consulting assessments to customers in the technology managed services and the independent software vendor industries in all the Mexico territory mainly in small and medium businesses. • Help customers to achieve their main businesses objectives with all the Oracle technology stack such as products and services in the Cloud as Big Data, Mobile, Containers, Developers, IaaS and PaaS. • Generates sales leads as well as closing the sales on line or by in the field. • Develop marketing strategies focused on assigned industries. • Responsible for understanding Oracle’s product offerings and competitive issues. • Liaise with customer contacts in order to manage customer's relationship, identifying new opportunities, and selling Oracle products and services. • Develop sale initiatives such us unsolicited proposals and IT Assessments.

My responsibilities include managing a sales strategy for Cloud products in a Prime Territory, forecasting sales with accuracy, opportunity identification and demand generation with Sales Plays that deliver value to the small and medium business customers. Also deliver cloud presentations and technical overview. • Sell products and services such as data bases with their options and cloud services, for assigned territory in these industries; engineering and construction and industrial manufacturing. • Generates sales leads as well as closing the sales on line and in the field. • Develop marketing strategies focused on assigned industries. • Responsible for understanding Oracle’s product offerings and competitive issues. • Liaise with customer contacts for the purpose of managing the customer relationship, identifying new opportunities, and selling Oracle products and services. • Responsable for Cloud (IaaS Paas) and Big data (On Premise - Cloud) products. • Develop sale initiatives such us unsolicited proposals and IT Assessments.

The Database Sales Representative will: • Sell software products and cloud services to an assigned geographic in strategic accounts to achieve assigned objectives. • Generates sales leads as well as closing the sales on field or by phone. • Utilizes inbound and/or outbound calls to pursue sales. • Develops account penetration strategies, and closes business. Responsible for understanding Oracle’s database product offerings and competitive issues. • Identifies new business opportunities by creating and implementing territory campaigns with management assistance. • Liaise with customer contacts for the purpose of managing the customer relationship, identifying new opportunities, and selling Oracle database products and services. • Participates as a team member on sales teams including field sales, support and education sales and sales consulting.

The Systems Sales Representative will: • Sell products as Hardware and services to an assigned geographic or national territory to achieve assigned objectives. • Generates sales leads as well as closing the sales on line or by phone. • Utilizes inbound and/or outbound calls to pursue sales. • Develops account penetration strategies, and closes business. Responsible for understanding Oracle’s product offerings and competitive issues. • Identifies new business opportunities by creating and implementing territory campaigns with management assistance. • Liaise with customer contacts for the purpose of managing the customer relationship, identifying new opportunities, and selling Oracle products and services. • Participates as a team member on sales teams including field sales, support and education sales and sales consulting. • Duties and tasks are standard with some variation. Completes own role largely independently within defined policies and procedures. • Some of these characteristics are enhanced with a face to face skill, to customers and business partners, due to the territory assigned is the same as the geographic location.

Some of the main characteristics of my role are enhanced with a face to face skill, to customers, Business Partners and IBMers. Sales, and Customer Relationship. Strategy and Leadership. Excellent communication skills and the ability to interact with Clients (internal and external) at all levels of the organization. Principal Responsibilities: Sales of hardware products and presentations to customers Support customers on specific topics Analize and advise on competititve cases Validate and qualify deals based on BANT Criteria. Technical certified support Support/Configuration of specific solutions /Track and verify Techline Support on product specifications - White papers Advise on competitive advantages vs competence Support on sales proceses Support and tracking on special bids Support and follow up on orders Support and advise on financial matters when needed Handle on exhibits by product (only for VC BP Support)

Sales of Hardware products, and Customer Relationship. Strategy and Leadership. Excellent communication skills and the ability to interact with Clients (internal and external) at all levels of the organization. Principal Responsibilities, etc. Sales presentations to customers Support customers on specific topics Analize and advise on competititve cases Validate and qualify deals based on BANT Criteria. Technical certified support Support/Configuration of specific solutions /Track and verify Techline Support on product specifications - White papers Advise on competitive advantages vs competence Support on sales proceses Support and tracking on special bids Support and follow up on orders Support and advise on financial matters when needed Handle on exhibits by product (only for VC BP Support)

Commercial, administrative and logistics support of the Systems & Technology Group at IBM Colombia. The role involves sales management support, supply tracking as commercial hardware business unit, since its production until its delivery in the customer. In addition the responsibility of the quarter close and the administrative support of it. Deep knowledge of the IBM’s CRM pipeline data for marketing analytics development, full access of confidential information as I&E, pricing details P&L and proposal solutions. In charge of the STG buy division and the Incentives and Commissions of every resource of the commercial force.

Administrative support of the logistics operation and commercial execution in the System X Brand of Systems & Technology Group at IBM, as operations management support the daily activities regards inventory management and customer - partner relationships.