Camille Porco

Director of Market Strategy @ CI Web Group

About

I'm Camille Porco, Director of Strategy at CI Web Group—a marketing agency obsessed with elevating the trades. I work with HVAC, plumbing, electrical, and other home service businesses to build digital strategies that actually drive leads, increase visibility, and grow revenue. No fluff, no vanity metrics—just data-backed plans, powerful websites, and SEO that gets you found when it matters most. With a background in digital marketing and a passion for solving real business problems, I help contractors and service pros scale sustainably through high-converting websites, AI-powered tools, local marketing, and smart automation. At CI Web Group, we don’t do contracts—we earn loyalty through performance. If you're ready to grow and want a strategic partner that brings clarity, consistency, and results to your marketing, let's connect. 📍 Based in DFW 💬 Open to partnerships, referrals, or grabbing coffee to swap ideas 🚀 Bonus: I speak fluent “marketing” and “contractor”

Country

United States

City

Arlington

Industry

Marketing & Advertising

Skill

Adobe Illustrator, Graphic Design, Web Design, Logo Design, SEO Audits, AI Strategy, Strategic Marketing Management, Paid Media Advertising, Business Development, Digital Marketing, Scrum, Agile Methodologies, Google Ads, Digital Strategy, System Administration, Analytical Skills, Advertising, Search Engine Optimization (SEO), Account Management, Marketing Management

Experience

Director of Market Strategy

CI Web Group

2023-1 - Present · 3 yrs 9 mos

Arlington, Texas, United States

As the Director of Market Strategy at CI Web Group, I help spearhead marketing initiatives to drive brand growth and maximize distributor partnerships. My role involves developing comprehensive strategic plans, analyzing market trends, and optimizing marketing strategies to enhance market share and elevate brand awareness. By leveraging data-driven insights and fostering strong relationships, I help our clients and partners achieve measurable success in a competitive landscape.

Digital Strategist

CI Web Group

2023-1 - 2024-9 · 1 yr 9 mos

Lubbock, Texas, United States

As a Digital Strategist at CI Web Group, Inc., I broadened clients' solutions through cross-selling and managed a versatile array of digital marketing tactics, including SEO, PPC, GLSA, and Facebook. I conducted research on digital trends, competitor activities, and market conditions to inform strategic decisions and stay ahead of industry developments. I designed and developed comprehensive reports, dashboards, and analyses to provide actionable insights and budget optimization recommendations, establishing strong collaborative ties with internal teams to pinpoint growth opportunities.

Account Executive

Townsquare Media

2021-10 - 2022-12 · 1 yr 3 mos

Lubbock, Texas, United States

Increased client retention and revenue by developing effective multi-channel marketing strategies across broadcast, digital, live events, and sponsorships. Generated an estimated $750K in new annual revenue by leveraging data analytics to identify and convert high-value prospects, consistently exceeding sales targets. Drove revenue growth through strategic cross-sell and upsell opportunities in collaboration with internal teams.

Sales Administrator

Labatt Food Service

2018-2 - 2021-10 · 3 yrs 9 mos

Lubbock, Texas, United States

Utilized Excel and Showcase Query to analyze data, supporting regional sales, customer acquisition, client retention, and forecasting. Ensured optimal pricing by maintaining contracts and bids based on customer purchase volume. Facilitated new product demos and product matching for new customers to ensure the best product fit and highest quality.