camille urios

responsable marketing

About

A motivated, highly adaptable and consumer focused Brand Manager with strong strategic and operational marketing skills in the FMCG industry, acquired through several experiences with leader brands (Lindt, Marie) and world class research (IPSOS) and communication (Publicis) agencies. Proven track record of succesfully managing and developping a multicategory portfolio, from new product launches to marketplace monitoring, consumer research and brand activation plans. Actively looking for a new challenge in the FMCG in Dubai, UAE.

Country

france

City

france

Industry

food production

Skill

marketing strategy, marketing communications, market research, marketing, direct marketing, online advertising, marketing management, marketing research, web marketing, brand management, digital marketing, international marketing

Experience

responsable marketing

les niçois

junior brand manager

marie

2015-5 - 2017-4 · 2 yrs

international product manager

elle & vire

2018-4 - Present · 8 yrs 6 mos

research executive

ipsos asi

2012-9 - 2013-2 · 6 mos

* Support in the various market studies milestones * ▪ Establish customer's needs to deploy the future strategic plan * ▪ Data analysis & reporting in order to analyze the advertising (TV, Press, Radio) impact of the brand * ▪ Formulate recommendations * ▪ Competitor monitoring

assistant project manager

publicis

2012-3 - 2012-8 · 6 mos

Support in the coordination, monitoring & implementation of different streetmarketing projects with national and international accounts: ▪ Customer tendering to understand their needs and challenges ▪ Development of operational and strategic reccommendations ▪ Budget conception and monitoring ▪ Manage activation teams: briefing, operational monitoring, debriefing Accounts managed: Orange, Canderel, Nespresso

assistant brand manager lindt crÃ ation and lindt maxi plaisir

lindt & sprungli

2014-7 - 2014-12 · 6 mos

* ▪ Market and brand performance analysis through consumer & retail panels (Kantar & IRI) / Competitor monitoring * ▪ Coordination of brand development and activation projects with external (PR agencies, printers) and internal (sales, trade marketing, production) stakeholders. * ▪ Management and recommendation of promotional campaigns * ▪ New product launch: product development, consumer validation, packaging development (graphic chart implementation). * ▪ Development of POS campaigns, sales pitch and sell in tools.

assistant brand manager lancaster, roberto cavalli et guess

coty

2013-3 - 2013-8 · 6 mos

▪ New range & product launches: market analysis, sales forecasts, pricing strategy, sales pitch, packaging ▪ Operational marketing: POS promotional campaign & above the line and below the line campaign development ▪ Price recommendations for 2014 ▪ Monthly performance analysis and reporting (NPD) ▪Post-launch assessments

private label coordinator and digital manager

spinneys dubai llc

2017-5 - 2018-3 · 11 mos

Education

linköping university

business management

2010-1 - 2011-1 · 1 yr 1 mo

Subjects studies: Culture and Management, Informational retrieval and New-New Media, International business, Leadership, Dynamics of international management.

marketing

2013-1 - 2014-1 · 1 yr 1 mo

marketing

2011-1 - 2014-1 · 3 yrs 1 mo

Marketing, Consumer Behavior, Brand Analysis