Camilla Norman

- Partnered with planning, commerce, marketing, and global teams across Kids Footwear & Apparel Merchandising organisation to strategize, plan, and develop FA22, HO22, SP23, and SU23 Kids product line. - Promoted to full responsibility over assistant merchandising tasks; managed line adoption, pricing adjustment and assortment frame-working, using analysis of consumer segmentation across the marketplace for 250+ products in Kid’s core footwear. Presented seasonal consumer-led offer sales pitches to distributor teams, announcing key colourways, designs, and models of SP23 & SU23 seasons. - Collaborated with trade and digital platform teams on a weekly basis to analyse KPIs and review the omnichannel experience on Nike.com, adjusting the interface when necessary. - Collated live data to provide weekly product information updates to over 100 people involved in partner distribution, serving as a key point of contact for questions and responses. - Identified business growth opportunities; contributed and collaborated with a team to strategize a five-year growth project for Nike Kids. Researched EMEA sporting opportunities; identified growing participation rates across three sports and presented findings to Global counterparts. Resulted in improved footwear attributes and a more strategically targeted assortment for 2024. - Proactively carried out market research trips in Paris, London, Amsterdam, Manchester & Belgium. Presented findings back to team members in creative slideshows to show competitor analysis, indicate challenges in current assortments and visual marketing, and highlight key potential growth areas. - Led two communication improvement projects. Connected 1-1 with direct merchandising teams and Global operations to identify the root cause of challenges within the communication chain. Presented back findings, stating how communication flow can be improved through new operational gates and quality of deliverables.

- Identified a gap in the market for customised shoes. Launched my own business, Art For Your Sole, through an Instagram Business account and Depop. Interpreted trends from primary and secondary research to support creative initiatives, hand painting and designing art onto shoes. - Maintained a 35% profit margin through sourcing low-cost price products, utilizing discount codes, sales and economies of scale. Negotiated prices with suppliers and customers, managed cash flow using a balance sheet and regularly updated a profit and loss statement in Excel. - Gained 500+ followers on Instagram in the first year through digital marketing, and creative CADs.

• Excelled in customer service skills, attaining 100% in multiple mystery diner reports and five-star reviews on TripAdvisor. • Confidently used sales skills to communicate and up-sell, managing 30% of turnover during a shift. • Used initiative to prioritise tasks and work effectively within a team to manage a challenging, high volume environment.

- Supervised campers aged 6 to 16, effectively communicating with them whilst remaining a friendly presence and role model. - Worked closely with senior counsellors, organised and lead creative activities for campers. - Excellent swimming capability, personally coordinated swim lessons for varying age groups of up to 15 members, adapting each lesson to suit different levels of swim ability. - Responsible for the health and safety at the pool and surrounding area - Explored outside of comfort zone, moving away from home and traveling across America for 3 months.

- Responsible for risk assessing situations, peacefully enforcing rules and thinking quickly to maintain swimmer safety. - Fully trained and certified to administer first aid and CPR as required. - Involved in training, development, leadership and teamwork skills.

• Responsible for the selling of portraits, wedding packages and associated products; targeted audiences virtually through social media and personally at marketing events. • Skilled in communication and the ability to read consumer behaviour within a wide demographic. Using cost analysis to establish a sales price to fulfil client needs and maximise profit. • Interpreted data to create precisely timed running orders for photo shoots with schools and performing arts studios. Over 300 people per shoot were cohesively organised in a 3:5 ratio of student to photo data, ensuring client to image accuracy. • Supported a team, with an eye for detail, to design and create visual merchandising and promotional marketing using Adobe Photoshop, InDesign and Illustrator.