Camilla Honey

CEO & Co-Founder, jfdi August 2003 – Present Helping marketing & communications agencies build high-performing new business machines. For more than 22 years we have worked with over 2,000 agencies across the UK and internationally, helping founders and leadership teams strengthen new business performance by building consistent pipelines, improving pitch conversion and growing existing clients. Alongside our consultancy work we co-created the jfdi / Opinium Agency New Business Barometer, now in its ninth year and widely considered an industry benchmark for how agencies win and grow clients. Our approach combines strategic consultancy with practical implementation. Our senior consultants have all worked agency-side, so we understand the realities of building new business inside an agency where leadership teams are balancing multiple priorities. What we help agencies achieve: • Build qualified pipelines of new opportunities • Improve pitch performance and conversion • Strengthen agency positioning and marketing • Grow and retain existing clients • Embed sustainable new business culture and habits Much of this work is delivered through Inside & Out growth programmes, strategic consultancy and hands-on implementation with agency leadership teams.

After JWT, I launched as a New Business Consultant — just as the agency world was opening up to new specialisms. Back in 1997, this was quite novel. I worked with a range of agencies, advising on growth strategies and implementing practical actions that led to significant wins.

I loved my time at JWT - it was a steep and invaluable learning curve, working alongside a brilliant management team. It’s also where I first became passionate about doing New Business in a smarter, better way.