Camilla Forslund

Full responsibility for the shoe product category from design, purchases, production to sales in all distribution channels. Key Responsibilities: • Setting vision, goals and strategies for the product category, focus on ensuring sustainable growth, profability, and customer value both short and long term. • Assortment planning and tracking the result of purchases and sales. Ensuring a commercial assortment in all distribution channels and sales regions. • Leading the productdevelopment process to ensure the best price, capacity, flexibility and profitability. • Leading and coaching a product team of 8 people with various skills as designers, product developer, assortment planners and technicians toward set goals. • Collaborating with many different functions and departments to ensure marketing, product safety, production office and sales regions. • Actively monitoring market trends to seek buisiness opportunities that strengthen customer offerings and sustainable growth.

Operational role responsible for maximizing the sales and profitability of the product group and leading the work of the product group towards set goals for both store and online. Product categories: Denim, swimwear, nighwear/underwear, shoes, maternity wear, sportswear and accessories. Key Responsibilities: • Leadership for the concept’s strategy and assortment planning • Responsible for purchasing, quantification and optimization for each sales region both for store and online channel. • Making purchasing decision in right time focus on the best product, in/out price and quantity. Purchasing follow up and profitability analysis. • Negotiating and collaborating with production offices in the supply chain to ensure the right price, quality and delivery. • Leading and developing buyer assistants. • Responsible for product development and soursing of materials. • Management of sample handling and fitting of samples. • Active monitoring of trends, the environment and acting on customer preference.