Camilla Larsen

Brand Manager @ SÆTHER

About

I have more than 16 years' experience as Merchandiser, Supervisor and lately Product Manager. I have proven success in building fruitful customer relationships as well as creating and implementing effective marketing plans that drive sales and market share growth. As Nordic Merchandiser and Coordinatior at Dior my core responsabilities was to ensure rebuildings and implementation of merchandising guidelines in cooperation with HQ in Paris, in the Nordic area. My main responsability as Supervisor for Beaute Prestige International was to guide and motivate the Beauty Consultants in the daily work with customers, sales and merchandising. As an experienced Product Manager with excellent analytical skills and a structured approach to projects and tasks I have a proven record of getting things done and achieving results in accordance with the overall strategy. I have strong team player qualities and inspire and motivate others through my commitment, enthusiasm and positive drive.

Country

Denmark

City

Copenhagen

Industry

Cosmetics

Skill

Luxury Goods, Cosmetics, Beauty Industry, Fragrance, Trade Marketing, Skin Care, Marketing Management, International Marketing, Customer Insight, FMCG, Brand Development, Market Analysis, Brand Awareness, Market Planning, Brand Management, Global Marketing

Experience

Brand Manager

SÆTHER

2004-9 - Present · 22 yrs 1 mo

Copenhagen Area, Denmark

• Responsable for a product portfolio of different perfume and cosmetic brands • Responsible for budgets on full portfolio • Forecast of novelties and promotion items • Marketing plans • Daily contact with suppliers in European countries • Monthly sales reporting to suppliers. • Daily contact and sales to customers in retail in Nordic area • Marketing presentation and negotiations with customers • Execution of new product launch • Coordinating merchandising guidelines • Contact with Beauty Consultants in the field

Travel Retail Supervisor - Beaute Prestige International

SÆTHER

2002-7 - 2004-8 · 2 yrs 2 mos

Copenhagen Area, Denmark

• Daily contact, sales and merchandising training of staff in the Nordic area • Customer visits in the Nordic countries • Implementation of merchandising guidelines in stores • Daily contact with Beaute Prestige International in France • Maintenance of customer database

Nordic Merchandising coordinator

Parfums Christian Dior

1999-8 - 2002-4 · 2 yrs 9 mos

Copenhagen Area, Capital Region, Denmark

• Coordinating merchandising in Nordic countries, Iceland and the Baltic countries accordingly to guidelines given by Christian Dior HQ in Paris. • Responsible for the rebuilding and modifications of Christian Dior's new counters in department stores • Daily contact with HQ in Paris and the Nordic countries. • Training of sales team and product managers. Given merchandising guidelines. • Updating customer database for Christian Dior in Nordic area