Camilla Lai

Business Development | Energy Efficiency Solutions • Driving business development for Energy Efficiency Solutions, including Energy audit service, Smart Lighting, AHU Optimisation, Energy Monitoring System, and integrated decarbonisation initiatives. • Working with commercial and industrial clients to identify energy-saving opportunities, improve operational and cost efficiency, and support compliance with regulatory requirements. • Supporting end-to-end proposal development, solution structuring, and client engagement.

As Consumer Alliance Program Owner for Asia Pacific, I supported our channel partners in sales, driving collaboration and business growth.

Led the Marketing Development Fund (MDF) portfolio across the Asia Pacific region, overseeing strategic, execution and partner enablement for Solar & ICT Power. - Coordinated and managed channel partners’ marketing activity plans, ensuring alignment with regional business goals. - Administered MDF programs, rebate structures, and channel policies to maximize ROI and partner participation. - Supported sales performance and partner development through incentive programs, enablement initiatives, and close collaboration. - Strengthened partner relationships by driving joint go-to-market campaigns and accelerating business growth across the region.

- Led the launch of Samsung Wallet in Malaysia and the securing of new partners. - Responsible for marketing and product management of Samsung Pay to grow user base, drive monthly active users & transactions, and secure partnerships. - Bank partnership management and led the onboarding of new bank cards on to Samsung Pay.

-Assisted in managing multiple major brand stores on marketplaces at Lazada and Shopee. -Executes promotional campaigns and supports tactical activities to enhance brands presence and market penetration online.