Camila Balbino

- Atuação nas atividades da área B2C da empresa - Elaboração estratégica de planos e projetos 360, com foco em impactar o target com mensagens e objetivos claros para cada campanha baseado no funil de conversão e com mensuração de ROI - Gerenciamento de equipes e das áreas do Marketing (comunicação, marketing digital, imprensa, CRM, ecommerce, geração de demanda, campanhas de incentivo e promocionais, eventos, lançamentos de produtos, merchandising, etc) - Apoio na criação de estratégias para a comunicação digital de mídia, em redes sociais e no site Epson - Gestão das estratégias, das agências e equipes de promotores e de treinamento - Gerenciamento de budget, fornecedores e agências de comunicação, influenciadores, imprensa, BTL, PDV - Monitoramento de indicadores de performance das campanhas implementadas - Interface com os Key Steakholders de cada projeto e áreas envolvidas

- Planejamento e execução de campanhas para geração de demandas em múltiplos canais de vendas (varejo, e-commerce, distribuição, revendas) - Elaboração e organização de campanhas de incentivo, promocionais e para lançamento de produtos - Controle e gestão de iniciativas para aceleração do sell-out e conversões de vendas nacionalmente - Desenvolvimento de campanhas comerciais, produção de eventos, materiais de PDVs e de merchandising - Elaboração do calendário promocional e sazonal - Atuação como interface entre as agências prestadoras de serviços

- Parcerias com o time comercial no planejamento e execução das estratégias de venda com foco na ativação e exposição dos produtos nos PDVs dos canais de varejo, canais especializados e e-commerce - Relacionamento e negociação com os clientes para ativação de ações, desenvolvimento de projetos de customizados e gestão da VPC - Iniciativas com foco em sell-out, relativas ao calendário promocional, lançamentos, ações, campanhas e comunicações - Desenvolvimento de materiais PDV, conteúdos de treinamento e campanhas de incentivo - Gestão do budget anual e análise de distribuição, vendas, resultados e performances das campanhas - Responsável pelo planejamento, execução e monitoramento de feiras e eventos do setor

I keep developing the same functions as Trade Marketing Supervisor into Vivo Account, but additionaly I have the responsability to manage 2 Trade Marketing Supervisors of the Carriers Channel (Claro, Tim and Oi) which is very relevanto into the Mobile Business Unit. Team support and channel actions integration such as: channel anual strategic plan, budget management according to each account strategy focusing on the results and Market share growth. Differentiated actions development to provide added value product into high and premium segments. Sales area demands management, using Coop budget. Planning and management of product launch actions, visibility and brand positioning focused into consumer impact and driven to sell out push. Multiclient and multichannel actions to be developed in partnership with Marketing and Product areas.

I am the main focal point to develop, plan and create Trade and Marketing Actions in partnership between LG and Vivo focusing into the sell out, visibility, sales increase and Market Share growth; frequent partnership with Vivo Trade and Marketing Areas to create and execute actions in order to differentiate LG products in all channels (Own Stores, Dealers and Retail); annual strategic plan according to product launch calendar, seasonal dates, channels, regionals and inventory, creating and implementing incentive, consumer and media campaigns; promoters and training strategy; account budget management (trade and coop budget); development of customized merchandising materials; planning and coordinating events such as: conventions, roadshows, sponsored shows, Carnival, Formula 1; investment priorities setting according to weekly PSI analisys; project leader in some institutional campaigns, actions and events; suppliers and promotional agencies management; sales team support with marketing materials development, cliente meetings and deals.

Franchise Owners and POS management to guarantee brand patterns, good results, visual communication, attendance patterns (10 stores, 5 franchise owners, 110 FSM); profitability increasing strategies definition; strategic and sales actions planning and execution in order to reach the targets; Incentive campaigns implementation; Sell out actions in partnership with shopping malls and other brands; shopwindows patterns definition; sales team commissioning policy definition in partnership with the franchisee; frequent shop visits; sales team training; monitoring sales, inventory and target store by store; competitors monitoring; pricing monitoring

Regional promoters team management (30 POS, 1 agency supervisor, 38 promoters, 10 retailers); coordinating, training and supervising promoters team; sales, inventory and targets management (store by store); planning and developing strategies to reach sell out; planning and developing sales and merchandising actions to reach sell out; planning and execution of incentive campaigns for the promoters team and retailers sales teams; actions development in order to highlite and differentiate the brand into the POS; COOP budget management; integrated actions negotiation (sell in, sell out, sales incentive, consumer campaigns); monitoring commercial and pricing policy; creating and implementing partnership projects inside strategic clients;

Lightview Equipamentos Visuais – Small national company specialized in multimedia solutions (multimidia projectors, sound systems). Over almost 8 years I had the opportunity to work in different areas inside the company, starting as a receptionist, than developing consultative job through the rental, sales and project areas. The most important activities were: consultative sales for the B2B segment (important companies such as J&J, Bradesco, FGV, Henkel, Boehringer); prospect new business opportunities; development of projects based on the customer needs; monitoring the implementation of the project; development of proposals; participating on negotiations; visits to clients and technical visits; supporting the technical team and sales team; negotiations; strategic planning and new investments planning; monitoring invoicing and profitability; definition of prices and sales policies; new partnerships development.

Studying and practicing marketing and sales strategies; customer analisys and management; marketing planning; sales performance monitoring; digital business management; HR management; budget; pricing; logistics; business administration; dealing; shopper insights.