Camila Luz
Advisor and Board Member @ tuGerente
About
Hi, I’m Camila. My journey has been anything but linear or predictable. From building the EMEA LogicMonitor team and leading marketing operations right after my master’s to heading global marketing and branding at companies like Aspire, WIT Software, and Smartex.ai, I’ve spent my career crafting stories—brand stories, customer stories, and now I decided to share my experiences advising startups strategically. Recently, I was featured in the NYC Journal's list of Top Women to Look Out for in 2025, a recognition that fuels my passion for storytelling and impact. (Read here: https://thenycjournal.com/top-30-inspirational-women-to-look-out-for-in-2025/) I believe in bold conversations, unfiltered stories, and the power of communication. If you’re passionate about leadership, storytelling, or just want to exchange ideas, feel free to reach out! 📩 Let’s connect—DMs are open!
Portugal
Porto
Information Technology & Services
Marketing Budget Management, Media Relations, Strategic Communications, Branding, Social Media Strategy, Marketing Management, Digital Strategy, Team Leadership, Branding & Identity, Employer Branding, Product Marketing, Lead Generation, Business-to-Business (B2B), Marketing Strategy, Strategic Planning, International Business, Microsoft Office, English, Business Planning, Management
Experience

Head Of Marketing Operations
Porto, Portugal
Smartex is leading the way in reducing textile defective production to close to 0%. Using cutting-edge Artificial Intelligence technology, Machine Learning and Computer Vision, Smartex is able to detect defects and intervening the machines during the production stage avoiding the defective production to go unnoticed through the supply chain, which would result in a huge waste of resources and high costs. Helping textile companies reduce their waste to zero through Computer Vision and Artificial Intelligence. Smartex attracted some of the most significant capital funds in the world, focusing on industrial technologies such as Lightspeed Venture Partners, The Build Collective, Momenta Ventures, DCVC, Spider Capital, SOSV, HAX and also from the Fashion Industry such as H&M, Fashion for Good, a global initiative supported by C&A, adidas, Kering Group, PVH, Stella McCartney, Target, Zalando and others.

Corporate Marketing and Brand Manager
Lisbon, Portugal
WIT has been creating software for the global market for the past 20+ years with a proven track record of quality. WIT’s groundbreaking software is deployed in over 40 countries and counting! WIT has strong expertise in voice-video-messaging over IP, mobile money, mobile commerce, IPTV, secure software and core telecom services.

Founder & International Strategy Consultant
London, United Kingdom
Freelance business consultant helping various SME's with new business plans, change management strategies, copywriting material and translation services (Portuguese to English and vice-versa).

Global Marketing Manager
Amman Governorate, Jordan
Aspire is a leader in IT services based in Amman, Jordan. Since its launch in 2002, Aspire’s current team of 300+ professionals partner with primarily US and MENA clients to deliver a frictionless customer experience to more than 50M global online users. Aspire supports a variety of web based and digital enterprises focusing on 6 main service offerings across various industries: 1. Mobile Development 2. Software Development 3. Professional Services 4. Digital Transformation 5. Cloud & DevOps 6. QA & Testing Aspire’s knowledge and experience with proven tools and frameworks allows for clients to achieve a higher return on investment and effectively deploy staff resources, while supporting flexibility and corporate objectives. Aspire offers a host of end-to-end services through custom-designed engagement models from a choice-list of geographical locations. Aspire has consistently remained a strong and steady vendor/partner to its clients, as evidenced by its long-standing client engagements. Aspire’s agile approach to service delivery ensures that the focus is always on “Value Derived for the Client”.

Business Development & Events Representative, EMEA
London, United Kingdom
LogicMonitor is a industry leading cloud-based IT monitoring and alerting platform that enables IT Operations teams to ensure optimal performance of their datacenter stack and support their organisations applications and services across physical, virtual and cloud infrastructures. DevOps, TechOps, Service Delivery and Application Support teams from over 10,000 companies worldwide rely on LogicMonitor's scalable and easy-to-use platform each day. We support organisations ranging from Fortune 500 enterprises, global managed services providers, and fast-scaling SaaS startups.

Welcome Team Coordinator
London, United Kingdom
World's most international business school - with a global campus network in Boston, San Francisco, London, Dubai, Shanghai, and a rotation centre in New York. Supported the London postgraduate campus to organize networking events and maintain strong lines of communication between students across the global network. This front line position entailed: - Serving as the main point of contact for all incoming students; - Providing exceptional support and guidance related to life at Hult and in London; - Managing social media platforms and developing online brand; - Working along side Hult Student Services and Operations Team in delivering Hult London experience; - Providing continuous support for incoming students on pre-arrival preparations, answering questions and escalating concerns to members of staff when necessary. - Ensuring that incoming student records are kept up-to-date on Hult’s CRM system (SalesForce). - Providing Student Services with regular reports on incoming students.

External Consultant for New Market Expansion
London, United Kingdom
Project manager for Disney New Market Expansion Project. Preparation and planning for strategic market entry, brand building and value creation. Reporting to senior management on potential African growth markets with a focus on Sub-Saharan Africa. - Led a team of four team members to prepare a business case and action plan on how Disney could successfully enhance brand visibility and increase revenue streams across Sub-Saharan Africa. - Collated ground level research: emerging trends, cultural habits and consumer behaviours in SSA. - Analysed key input data to cross-compare target countries and construct a unique typology criteria to identify “best-fit” countries. - Implemented innovative IT solutions and developed new market expansion policies with effective coordination. - Built a full project valuation index and marketing strategy.

International Sourcing and Purchasing Trainee
Campinas Area, Brazil
Activities: - Daily use of SAP; - Issuing purchase orders (raw and indirect materials for the factory) and invoice entry on to the system; - Constant follow-up with suppliers; - Monthly control of commodity prices (aluminium and iron); - Material plant transfers; - Import and export processes.
Camila Luz's Contact Information
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