Camila O.

Led creative direction and apparel design for performance lifestyle product, working across unisex categories (men/women) and accessories. Translated research-driven concepts into refined, consumer-relevant product with a balance of silhouette, color, material, and function. Core Responsibilities: - Defined seasonal design vision through global trend research, cultural insights, and competitive analysis. - Designed elevated essentials, woven separates, and performance lifestyle apparel with attention to drape, proportion, and fit. - Developed surface design systems including prints, repeat patterns, and graphics aligned to brand identity. - Produced precise CADs, sketches, and construction details to communicate design intent to technical and development partners. - Partnered cross-functionally with product, technical design, and manufacturing vendors to balance creativity with execution. - Contributed to material and trim selection, incorporating innovation in hand feel, durability, and sustainability. - Supported fittings, material tests, and prototype reviews to refine silhouette, drape, and functional performance. Tools: Adobe Illustrator, Photoshop, CLO3D Category Experience: Unisex Lifestyle Apparel | Soft Woven | Knit | Accessories | Prints

- Designed refined performance apparel balancing drape, mobility, and understated polish for on-course and everyday wear. - Developed seasonal concepts informed by silhouette proportion, material behavior, and consumer use cases. - Created high-clarity CADs and presentation decks articulating construction, finish, trims, and pattern considerations. - Engineered pattern-driven solutions (articulation, ventilation mapping, stretch zoning) to enhance movement and comfort. - Built comprehensive tech packs defining stitch, finish, BOM, and fabric mapping for premium production accuracy.

Partnered with Design to launch Vessi’s first unisex apparel line, driving the design-to-development pipeline from concept through prototype to pre-production with a focus on material innovation, fit, and functional simplicity. Core Responsibilities: - Contributed to multi-category lifestyle apparel design with a focus on durable woven materials, elevated essentials, and refined construction. - Supported seasonal design development across unisex apparel and accessories, aligning silhouette, functional performance, and consumer insights. - Produced detailed technical flats, CADs, POMs, and tech packs to guide factory execution and ensure consistency across components and seasons. - Drove fit evaluations, drape assessments s, and construction refinements, analyzing proportions and garment balance to protect design intent through production. - Partnered with Pattern team to address grading, construction, and proportion adjustments; applied grading knowledge to support scalable size ranges. - Engaged with global sourcing and overseas vendors to resolve build challenges and align on construction, materials, and technical feasibility. - Selected fabrics, trims, membranes, seam-sealing solutions, and hardware to balance comfort, durability, and elevated simplicity. - Participated in wear tests and risk assessments to evaluate performance, construction integrity, and guest experience. - Managed global development calendars and worked with overseas factories to deliver on-time execution. Technical Competencies: Fit | POM | Grading | Tech Packs | PLM | Color | Vendor Communication | Pattern Collaboration Category Experience: Soft Woven | Knits | Lightweight Outerwear | Unisex Performance Lifestyle | Accessories

- Led the end-to-end design and development of unisex athletic and lifestyle apparel, shaping collections from concept through bulk production. - Directed seasonal narratives across silhouette, material, colour, and trim strategy, balancing expressive, fashion-forward design with the functional rigor required for performance wear. - Partnered closely with Product Development, Technical Design, and overseas factories to translate creative intent into refined product, driving conversations around fit, drape, and construction quality. - Managed global development calendars and worked with overseas factories to deliver on-time execution. - Produced highly considered flats, CADs, and tech packs articulating stitch methodologies, finishing standards, material placement, and construction details with clarity and precision. - Engaged directly with athletes and end consumers to inform comfort, durability, and movement requirements, translating insights into elevated fit solutions and performance refinements. - Managed vendor relationships to resolve build challenges, align sampling, and protect design integrity throughout the production cycle. - Designed multiple capsule collections weekly across apparel and accessories, leveraging textile innovation, seamless technology, and modern material applications to enhance feel, silhouette, and wearability. - Conducted fittings and sample evaluations to assess proportion, balance, and drape, communicating graded adjustments, construction refinements, and quality solutions to global suppliers. - Partnered with merchandising to ensure creative direction and commercial strategy operated in harmony. - Researched global trends, cultural signals, and material advancements to maintain relevance and category differentiation. - Mentored junior designers, cultivating technical fluency, collaboration, and design rigor within the studio. Category Experience: Performance Lifestyle | Unisex Woven & Knit | Seamless | Accessories | R&D

- Ensure that all the stores in the Western region are up to the visual standards and fully equipped with updated collateral & marketing communications; - Responsible for offering guidance to all Western stores; - Training store managers/visual leads to ensure that all stores properly execute all necessary changes in merchandising and to ensure that they are able to communicate/explain about the product; - Review the visual standard guide and communicate any areas that may need revision or clarification to the Marketing and Brand Environment teams; - Supervise and ensure that all team members correctly represent the brand image; - Manage customers’ expectations regarding prices, quality, and production to give them the best experience with the product; - Create and develop a visual impact and new strategies to maximize sales experience on the floor; - Develop strong connection with customer; - Provided support and guidance to all the West store staffs through Slack channel; - Understanding and educating our clients on Bonlook’s product features; - Making creative decisions to enhance merchandise displays; - Ensuring the right quantity of stock is on the sales floor; - Ensuring merchandise in the back room is maintained in an organized manner; - Completing all opening and closing store duties, sending communication to Head Office; - Partner with the Retail team to provide feedback to the visual merchandising team; - Work closely with the Retail team to strategize the right placement of products at the right time, and ensuring correct quantities of products at all time; - Work closely with the Visual Merchandising and Retail team to improve visual merchandising processes and build all the necessary tools for the retail locations; - Create and assemble seasonal styling direction based on trends, inventory and other promotional products; - Update and report on critical KPI’s on a weekly basis.

Bags and Backpacks Design: - Spearheaded the design process for youth accessories, primarily focusing on backpacks, from initial conceptualization to the final styling stage. - Demonstrated meticulous attention to detail in curating products within the designated youth accessories category. Seamless Repeat Patterns: - Generated an extensive portfolio of over 200 seamless repeat patterns specifically tailored for backpacks within each collection, showcasing a versatile and creative approach to design. Aesthetic Foundation: - Created concepts, inspiration boards, and seasonal color palettes, establishing the aesthetic foundation for successful product lines. Design Translation: - Translated design vision into the final product through detailed sketches, technical drawings, and a comprehensive tech pack, ensuring the precise articulation of design concepts. Product Development: - Oversaw the entire development process from inception to completion. Collaborative Design: - Collaborated closely with the Senior Designer to co-create and design captivating collections, contributing creative insights and design expertise. Production Process and Coordination: - Supervised all aspects of the production process, including initial order processing, CAD creation, vendor correspondence, strike-offs, and meticulous delivery coordination.

Creative Research and Direction: - Conducted research to identify innovative concepts and emerging trends each season, driving the collection's creative direction. Creative Portfolio and Catalogs: - Generated an extensive portfolio of over 250 seamless repeat patterns and textile prints. - Created 3 fashion catalogs per year, featuring photoshoot editions and distinctive visual identities for each season. Design Translation: - Translated design vision into the final product through detailed sketches, technical drawings, and a comprehensive tech pack, ensuring the precise articulation of design concepts. Aesthetic Foundation: - Created concepts, inspiration boards, and seasonal color palettes, establishing the aesthetic foundation for successful product lines. Collaborative Design: - Collaborated closely with the Senior Designer to co-create and design captivating collections, contributing creative insights and design expertise. Product Management: - Effectively managed product details, including BOM, spec sheets, and quality standards for prototypes, samples, and final apparel Collaboration with Factories: - Worked directly with textile and sewing manufactures to ensure the successful execution of design concepts.