Camila Nakagawa

POP is Havas’ global content and production company. Joined in its early days and helped scale the business into a global network serving multinational clients across 17 offices worldwide. Focused on driving global growth and expansion, while leading senior client relationships and executive stakeholder management across Havas networks and strategic partners. During this period, POP expanded across APAC and Latin America, significantly grew its global client portfolio, and developed and deployed Vermeer - Havas' proprietary AI platform.

Selected as a jury member at the Cannes Lions 2025. Contributed to evaluating and awarding the most impactful and innovative data-driven campaigns globally.

Recognised by TIME as one of the 100 Most Influential Companies of 2023, Chief has 20,000 executive members from VP to the C-Suite and a waitlist of over 60,000. Chief is a private network built to drive more women into positions of power and keep them there. It is designed for the most powerful women executives to strengthen their leadership, magnify their influence and pave the way to bring others with them.

Led global product, operations and technology teams responsible for transforming Publicis Groupe’s global production ecosystem and scaling proprietary solutions across agencies and multinational clients. Conceived and announced an AI-powered end-to-end content supply chain platform in partnership with Adobe, integrating production, technology and data capabilities to enable large-scale content creation and delivery across the network.

Led global digital operations, production and data initiatives, working closely with C-suite leadership to define new data-driven products, processes and commercial models across the network. Streamlined global production operations to improve efficiency, margins and scalability while maintaining creative quality and established TBWA’s Global Data Center of Excellence in Singapore - the structure delivered over 100 projects across 12 markets for the Group's major global clients.

iD\TBWA is a full-service digital, precision marketing and data-driven agency. Served as Acting Co-CEO during the CEO’s maternity leave while also leading operations and business for the agency. Responsible for overall agency performance including P&L, business growth, culture, operational processes and global headquarters alignment. Led new business initiatives and secured three major accounts in 2020 while maintaining financial targets despite the pandemic.

Led business growth, group marketing and communications while supporting strategic alignment with regional and global Havas leadership. Responsible for leading new business and pitch processes across the region, coordinating the full prospecting journey from initial client engagement to proposal development and contract signature. During this period, BETC grew from a 30-person start-up into one of the five largest advertising agencies in Brazil. Also led the merger of BETC São Paulo and Havas Worldwide Brazil, overseeing cultural integration, communications strategy and alignment with global headquarters and partners. Recognised through participation in the UN Women corporate committee in Brazil and as a guest speaker at Cannes Lions.

Global Account Lead for Unilever digital platform initiatives, leading multidisciplinary teams developing global platforms for major brands across multiple technologies. Key projects included Sunsilk/Seda, Hellmann’s, Domestos/Vim and Recepedia. Also led Social Media and Creative teams in the development and execution of several global campaigns. Led the launch of the WPP agency F.biz office in London, aligning agency headquarters and global clients while defining the business plan and operational structure for the new market.

Led digital strategy, content and platform development for Unilever brands across Brazil, Latin America and Global markets, covering social media, digital media, CRM, e-commerce and digital platform ecosystems. Key initiatives included the TRESemmé Latin America launch, the development of global digital platforms for Seda and Hellmann’s, and strategic digital innovative work for brands such as OMO, Dove, Clear, Vim and Cif. Also played a key role in the agency’s expansion into Argentina, leading the opening of the office in its entirety and the team responsible for local and regional clients across Latin America. In parallel, led integrated campaigns and major product launches for Lenovo and Motorola, while contributing to business growth through new business pitches, client prospecting and cross-functional campaign development.

Led the development of the go-to-market strategy for a new Home Care brand launch across Latin America, including market analysis, product portfolio definition, packaging strategy, distribution planning and overall communications framework. Also designed and implemented the POS communication strategy for the Home Care category across Central America, coordinating production and rollout with local market teams across Guatemala, Costa Rica, El Salvador, Panama, Nicaragua and Honduras. Later joined the Brazil Beauty division to support the launch of a new Personal Care brand, leading BTL strategy and execution, agency management, promotional planning and national retail partnerships.