Camila Gloder

Global Content Marketing Analyst @ BRP

About

I am a marketing professional passionate about branding, content creation, and social media. I have an MBA in Marketing Management and a Bachelor's in Advertising. Over the years, I have gained experience managing campaigns, building client relationships, and coordinating projects. As a Global Content Marketing at BRP, I coordinated international teams to ensure content aligns with brand standards and CRM strategies. My responsibilities included creating and approving content, providing feedback to content creators, and delivering CRM reports. I enjoy working in a dynamic, collaborative environment that challenges me to think creatively and strategically. Before this role, I spent four years at Maple Bear Canadian School. During this time, I developed branding strategies, managed social media platforms, and led various projects, including campaigns, events, and influencer partnerships. I was also involved in market analysis, which helped shape strategies that reflected the brand’s voice and identity. Earlier in my career, I worked as an Account Manager at marketing agencies. These experiences gave me hands-on expertise in managing client projects, creating social media strategies, and overseeing content production. I have cultivated branding, campaign management, and customer experience skills throughout my journey. I am proficient in tools like Trello, Jira, Asana, Canva, and Photoshop, and I am fluent in English, with intermediate Spanish skills. I have completed various courses in branding, digital marketing, and e-commerce. I pride myself on being organized, empathetic, and committed to excellence. I am passionate about translating creative ideas into actionable strategies and finding innovative ways to connect brands with their audiences. I aim to continue growing as a marketing professional, taking on new challenges, and contributing to meaningful projects.

Country

City

Brazil

Industry

Marketing & Advertising

Skill

English, Content Marketing, Social media, Digital marketing, Marketing strategy, Gestão de relacionamento com o cliente (CRM), WordPress, Analytical Skills, Salesforce.com, Adobe Campaign, Jira, Confluence, Google Workspace, Asana, CRM, Content, Creative Content Creation, Social Listening, SAC, Media Monitoring

Experience

Global Content Marketing Analyst

BRP

2024-3 - 2025-4 · 1 yr 2 mos

- Coordinated global CRM campaigns, aligning content, messaging, and cadence across teams and channel funnels. - Developed customer journey, newsletter, and seasonal campaigns, ensuring brand consistency and audience relevance. - Owned email marketing execution, from content creation to promotional sends, collaborating closely with internal and external teams. - Managed project timelines and renewals using structured PM tools (Jira and Asana), ensuring timely deliverables and records (Confluence). - Supported product launches and Black Friday CRM activations, contributing to a +26% CRM-driven revenue. - Compiled and presented performance dashboards with key metrics (open rate, CPC, CTR) on the Can-Am brand and e-commerce in North America and reported directly to the Global team.

Marketing Analyst

Maple Bear Brasil

2020-3 - 2024-3 · 4 yrs 1 mo

- Defined and executed brand content strategy and campaigns for Brazil and LATAM markets across digital and offline touchpoints - Expanded presence on Meta and LinkedIn, increasing followers by +300% through editorial calendars, content planning, and storytelling - Production and management of multimedia content (scripts, videos, campaigns, podcasts, YouTube), handling ideation from start to finish - Managed influencer marketing and agency partnerships to scale campaigns, maintaining brand voice, tone, and visual consistency across all channels - Developed monthly performance reports highlighting insights, trends, and actionable strategies to increase brand visibility - Analyzed creative performance using Meta Business Suite, identifying trends and opportunities for optimization - Created content toolkits and manuals for franchises, including editorial calendars and asset libraries - Led global initiatives such as the Maple Bear Sustainability Program, uniting international schools around a common goal - Organized large-scale brand events such as the Terry Fox Run, overseeing budgets, agency coordination, logistics, and PR, raising over R$100,000 and involving over 1000 participants - Provided B2B consulting to over 80 franchisees, leading SEO, social media, and customer experience audits - Conducted audience engagement via Stories, DMs, comment moderation, and reputation monitoring - Reversed the brand's perception on Reclame Aqui from “not recommended” to “excellent” (8.0) through strategic reputation and CX work

Account Manager

Clicktarget Agência Digital

2019-8 - 2019-11 · 4 mos

- Developed marketing strategies tailored to each partner’s KPIs and funnel stage - Managed the complete execution of digital projects in paid media, social media, SEO, and website launches - Collaborated across teams to ensure smooth client delivery - Conducted performance analysis to identify upsell opportunities - Built relationships with clients through monthly reviews, reporting dashboards, and campaign insights

Account Manager

GoBuzz

2017-1 - 2018-10 · 1 yr 10 mos

- Nurtured client relationships - Created and executed a social media strategy, including creating and maintaining an editorial calendar and content schedule - Coordinated and oversaw timelines, production deadlines, and client approvals - Provided campaign analytics to creative teams, influencing content optimization and performance - Participated in several successful digital political campaigns, including for the governor of São Paulo, ABC municipalities, and others

Social Media Marketing

GoBuzz

2016-5 - 2016-12 · 8 mos

São Paulo e Região, Brasil

- Search and monitor political content on social media and websites - Support customers through social media, moderated communities, and respond to comments and messages - Monitoring during campaign spikes - Rank consumer engagement, contributing to monthly reports

Marketing Assistant

Faculdade de Tecnologia Alpha Channel

2015-6 - 2016-2 · 9 mos

- Produced engaging content for blogs and social media, tracking KPIs and optimizing performance - Created communication materials and event promotions to raise brand awareness - Identified and developed partnership opportunities to increase brand reach - Created copy for internal/external communications, presentations, blogs, and ad campaigns