Camila Mourão

Lead CRM, E-commerce, Martech, Demand Generation, and Marketing Funnel strategies in Brazil, with direct management of 2 marketing analysts and acting as CRM technical reference for 45+ sales reps on lead qualification and global process adoption. • Owner of an annual marketing budget with KPI governance per channel, funnel goals, and revenue accountability (+55% Webshop revenue in 2025). • Drove Salesforce implementation in Brazil process mapping, data modeling, integration with SAP CRM/ERP and marketing/sales operations, plus adoption governance across the commercial team. • Strategic management of Webshop and E-commerce (planning, performance, customer journey, CRO), delivering +55% online revenue growth in 2025. • Structured WhatsApp Business as an acquisition channel journey design, CRM integration, response SLA, and automated qualification, accounting for 15% of new leads in its first quarter, with no CAC increase. • Paid media performance (Google Ads) with 1,980% ROAS on digital campaigns, and a portfolio of 50+ events/year delivering 61% ROI (pipeline generation + brand awareness). • Deployed Artificial Intelligence in marketing automation, lead scoring, and customer service workflows, reducing qualification time and improving operational efficiency. • Regional reference for Latin American subsidiaries on Martech, CRM, and e-commerce, supporting technology adoption and performance strategies.

• Manage 40+ local digital campaigns/year (Google Ads, email marketing, social) focused on performance, lead generation, and CRO. • End-to-end lead generation strategy planning and execution, with marketing/sales KPI monitoring and continuous channel optimization. • Owned database segmentation and nurture/activation tracks within SAP CRM. • Coordinated 50+ events/year (in-person, webinars, institutional campaigns) integrated across marketing and sales, with 1 dedicated team member for operational execution.

• Webshop implementation in Brazil backlog definition, technical support via JIRA/Confluence, SAP ERP integration, and go-live, building the foundation for subsequent e-commerce growth. • CRM and sales funnel data analysis to identify conversion bottlenecks and optimization opportunities. • Designed customer experience and digital growth strategies, integrating marketing, sales, and technology into unified journeys. • Backlog management and technical support via JIRA and Confluence in agile mode (Scrum), with revenue-impact-based prioritization.

• Marketing automation management on Oracle Eloqua and Veeva multi-channel campaigns, landing pages, nurture flows, and email marketing for pharma and healthcare clients. • Implemented lead scoring (behavioral and demographic) and lead nurturing strategies aligned with the B2B funnel. • Ran A/B testing and conversion rate optimization (CRO) across multi-channel campaigns, with statistical analysis of results. • Funnel KPI analysis and inbound marketing strategy structuring for portfolio clients.

• SAP CRM Key User platform management, data governance, business rules definition, and user support across Brazil and the LATAM operation. • Internal training and onboarding for new users to ensure CRM adoption and standardization across the commercial operation. • Lead processing management: qualification, lead routing, and funnel KPI tracking. • 1st Level Helpdesk for digital systems and tools via JIRA, managing SLAs and demand prioritization. • Interface with global teams (USA and Austria) and EN–PT translation of technical and marketing materials for digital platforms.

• Owner of marketing operations for the Brazilian subsidiary: annual Marketing Plan, budget management, Google Ads/Analytics and digital channel management, with channel prioritization based on expected ROI. • CRM Key User; event, seminar, and webinar planning; campaign and marketing material coordination with agencies and vendors.

• Issued commercial proposals via SAP ERP for the Brazilian subsidiary; supported the sales team and the finance operation.

Support in the implementation of the company’s new website Data entry and product information management in the system Customer support via email Monitoring and control of website sales

English lessons for children, teenagers, and adults at basic and intermediate levels. Lesson planning, attendance tracking, and grade recording.