Camila Marinho

UX Designer supporting multiple B2B teams, I lead research and design initiatives across platforms with complex workflows and system integrations. I conduct quantitative and qualitative research, user interviews, and usability testing to identify opportunities and refine end-to-end journeys and service blueprints. I manage three laboratory platforms from prototyping to final delivery, working closely with product owners, developers, and data analysts. I also analyze user behavior using Hotjar and Google Analytics to generate actionable insights and guide product decisions. Additionally, I created and maintain the Design System, improving visual consistency, reducing rework, and accelerating delivery across B2B teams.

I redesigned the platform’s information architecture and restructured key user flows to improve navigation and usability in the learning experience. I developed low- and high-fidelity wireframes and prototypes, ensuring alignment with product and engineering teams. I conducted user interviews and usability testing, generating insights that guided design decisions and resulted in a more intuitive and efficient digital learning experience for the educators.

Designed the landing page layout for financial services in Brazil and abroad, optimizing for both aesthetics and conversion.

Management of social media, advertising on Facebook Ads, creation of printed and digital materials.

Social media management, creation of campaigns, visual identity and blog content.

Management of social networks, creation of offline and online marketing strategies, advertisements on Facebook Ads and monthly reports.

Development of an app (Mobile App Design), for renting and selling clothes, with involvement from the product discovery to the final solution delivery.

Social media management, creation of visual identities, photo production and editing, in addition to creating landing page layout and content for the E-commerce's blog.