Camila Hakim Lorenzi

Contributed to the launch of a modern B2B card platform, improving time-to-market, scalability, and reducing operational costs Drove the acquisition workstream in the launch of a new corporate card platform, enabling 80k card sales within the first 3 months Increased NPS by +18 points for enterprise cards through end-to-end journey redesign and delivery of new features

One of the responsible for the creation and execution of the "Jeito Itaú de Produtar" (JIP) Institutional Program (Itaú's Way of Building Products), a strategic initiative designed to connect teams, executives, and support areas around a customer-centric and efficient product vision. Curated and organized initiatives to enhance the skills of Itaú's Product Managers, bringing renowned references like Marty Cagan and Sean Ellis. Helped with the contextualized application of "JIP" in strategic squads, to test the model, with support from McKinsey. Key Achievements: • Impacted over 13,000 people, promoting cultural transformation and the adoption of Product Management practices throughout the organization. • Generated over 35 hours of relevant content, including training sessions, workshops, and support materials for Product Managers. • Achieved an average NPS score above 90

Alice is an innovative human-centered healthcare organization in Brazil, dedicated to the principles of better health through technology, empathy, transparency, and simplicity. We offer a unique care model that merges the functions of a primary healthcare provider with a direct-to-consumer health insurer. - Built Alice's B2B HR platform from scratch, enabling enterprise health plan management at scale. - Led the strategy and delivery of the B2B website, which became the primary acquisition channel. Responsible for 50%+ of new client acquisition.

As a PM, my main duties are: • Definition of strategy for the product and product vision for our users, based on the main Objectives and Key Results targeted by the company. • Definition of OKRs and KPIs to achieve the business objective, aligning customer pains with the company's institutional strategy. • Identification of opportunities, mapping and constant research on the product along with the product designer and research team. • Working in partnership with the other teams (such as: Privacy, Data, Marketing, and other Product teams) • Close monitoring of the technology (front/back-end, ios/android/web) to deliver the solution to achieve the financial proposed objectives. • Prioritize opportunities, problems, ideas, & solutions with team members • Align expectations & Coordinate with stakeholders.

Addi was co-founded to power digital commerce in Latin America, starting with Buy Now Pay Later, which allows customers to make purchases in minutes with no additional costs, paperwork, or complications. - Hired as Addi's first product manager in Brazil. Built the product function from scratch and led the full market entry, from zero to commercial launch. - Led the launch of the Addi mobile app (iOS & Android): achieved 15,000+ users and a 4.9 App Store rating within the first year.

Responsible for Customer Experience (CX) products of the company. - Led the migration of the CX platform from Zendesk to Salesforce, delivering measurable improvements in support efficiency and customer satisfaction. - Received the Reclame Aqui award for best customer service in the category.

I worked as a Product Owner at DASA, with experience in Agile/Scrum methods, leading technology and design teams in building from scratch a digital platform for medical exams results.

As a trainee, I worked as a PO for a product called Sara. Sara app aims to disrupt the exam scheduling experience in Brazil. Based in an O2O experience, Sara helps patients to schedule exams in the nearest lab, tells the user how to prepare to those exams, gives him a VIP service when he gets to the lab and delivers the results inside the app. This product was created from scratch and envolved several segments: - iOS and Android apps - Desktop back office interface - day to day operations in call center and laboratories - mobile user acquisition

As an Intern I worked with Global Corporate Bank bankers, Investment Banking client executives, as well as product and risk partners, assisting them with the development and maintenance of client relationships.

Responsible for leading a team to organize an event that promoted cultural diversity.

The course covers topics such as: Product Design for PMs, Product Design Case Studies, Metrics for PMs and Product Strategy

Completed a course on product management where I learned how to turn performance reviews into tools for team growth, the balance between effective leadership and micromanagement, and strategies for influencing stakeholders and setting better OKRs. I also gained insights into career planning and steps to succeed in the first 90 days of a new role.

Exchange in Barcelona, Spain