jianglin gui

* Coordinated small- to large- scale wine promotion/tasting events (e.g. set-up, wine pouring, customer & vendor communication). * Designed promotional materials (e.g. product shelf talker, posters, event Table Tents). * Assisted marketing manager to recruit wine sales representatives. * Created marketing and advertising strategies for Firudo, the subsidiary company of CWC. Redesigned the restaurant menu, gift card and Wordpress website.

* Expertise on digital campaign/web analytics, providing daily/weekly/monthly performance reports to the internal team and 10 clients * Established online stores and managed product listings/feeds for e-commerce clients * Executed email/PPC/SEO/social media campaigns * Wrote proposals for prospect clients * Represented the company in local trade shows and events to develop sales leads

* Built and maintained partnerships with publishers/bloggers by introducing products, negotiating deals, and providing design/technical support via emails, phone calls, and on-site visits * Self coded/designed more than 30 customized product demos with interstitials and IAB ads for sales pitches * Conducted a market research about publishing and advertising in the tablet market; the research paper was handed out to more than 100 attendees in Onswipe 2012 Keynote Event * Collaborated with both frontend and backened engineer teams to test product performance, report bugs, and improve user experience * Tracked advertising campaign performance by utilizing Google Analytics, exporting and organizing weekly ads reports

* Created company profiles and conducted corporate credit analyses with instruction by reviewing company background and financial statements, developing ratio calculations, and investigating business operations * Assisted in the process of opening corporate account, issuing bank loans, and processing commercial paper transactions * Attained knowledge in banking system and management responsibilities by interacting with other bank departments and sitting in on management weekly team meetings * Learned to develop customer relationships with corporate clients to promote other financial products and service (e.g. personal banking service and V.I.P Credit Card) * Provided reception and language translation service for foreign clients and international transactions * Organized office files, portfolios, and helped prepare the PowerPoint for the higher authority's official visit meeting

* Mandarin Chinese native Designed flyers/brochures/PowerPoints for sales pitch and info sessions. Executed direct * mail campaigns sent to 100+ prospective customers and clients. Managed client portfolios * and updated database with effective filling and sorting techniques.

Who We Are:BBDO is the world's most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries.Our Mission:In 1989, our Courts Furnishing client said, "I just want to sell more carpet." It was a simple request, but one that continues to get to the core of why we exist. Because we're here to create great work that works great. We help our clients ‘sell more' through The Work. The Work. The Work. - Work that changes consumer behavior.- Work that tells a brand's story across all channels and mediums. - Work that is an economic multiplier for our clients businesses. We believe, quite simply, that in the absence of great work, nothing else matters.

Activities and Societies:  Member of Entrepreneur Club, Investment Club  Participant of Wall Street Goes Orange 2012, Career Madness Spring 2012, "The Changing Face of Marketing" Marketing Summit 2012