Cameron Shick

Head of product strategy and product management across multiple sport & lifestyle categories

-Led product management for Jordan Brand performance footwear across basketball, training, football, baseball, and golf. -Revitalized a stagnating category by restructuring the global product portfolio and strategy, delivered 75% revenue growth in FY’23. -Re-established athlete and consumer relevance in basketball performance through signature products with Michael Jordan, Jayson Tatum, and Luka Dončić. -Managed global product teams and cross-functional partners within design, development, innovation, and marketing.

-Oversaw footwear for Nike's extensive athlete roster, crafting individualized solutions for Jordan Brand Athletes across major sports leagues. -Crafted and put into action an engaging strategy across NBA, WNBA, NFL, MLB, and NCAA, boosting excitement and connecting with audiences across major sports leagues to enhance brand presence. -Spearheaded the renaissance of sought-after sports products, shaping the trajectory of future signings by top-tier athletes. -Slashed annual footwear production expenses by $1 million through the strategic streamlining promotional footwear processes, optimizing efficiency and cost-effectiveness.

-Collaborating with cross-functional teams, I created insightful product briefs, analyzed consumer trends, and utilized metrics to drive impactful products for the Training market. -Crafted and executed initiatives that delivered double-digit growth, marking the first consecutive uptrend in two years for a business exceeding $500 million. -Strategically repositioned the product line to align with consumer needs, spearheading a comprehensive overhaul of the three-year product line plan.

-In this transformative role overseeing product lines for Baseball, Softball, and Lacrosse, I drove innovation, market relevance, and remarkable growth. -Ignited the baseball market with Mike Trout's first signature product. -Planned and executed a groundbreaking Women’s growth strategy, fueling a +135% revenue surge. -Pioneered the launch of a new Lacrosse footwear line, optimizing processes to fuel growth while minimizing the impact on workload, showcasing innovative efficiency. -Implemented a targeted market segmentation strategy, resulting in a remarkable 10% increase in market share.

-Managed the energy product line for football and baseball cleats, building relationships with athletes and crafted compelling stories that lifted market share by 5%. -Leveraging the culture of sport, I developed new narratives to grow brand visibility in the marketplace, fostering a deeper connection with our consumers and establishing a lasting impact on their perception of our cleated energy footwear offerings.

As the data manager for all system information in product creation, I scrutinized product data, met crucial deadlines, and produced insightful product line reports. Recognized as a team leader and subject matter expert across the organization, I actively contributed to the development of efficient data management processes, ensuring accurate and timely insights that informed strategic decisions and enhanced the overall product creation workflow.

In my role as the ops manager, I led a customer service-driven team of 23 that supported fitness facilities, a rock gym, and a swim center. Managing P&L, inventory, product orders, memberships, services, equipment maintenance, and daily ops needs, I also initiated an internal program for employees to gain experience and access job opportunities at Nike HQ, underscoring my commitment to fostering growth and professional development within the organization and creating pathways for talent to thrive within the Nike ecosystem.

Embarked on a thrilling journey in Minor League Baseball, showcasing my skills with the San Diego Padres in Peoria, AZ, the Kalamazoo Kings in Kalamazoo, MI, and the El Paso Diablos in El Paso, TX. My time on the diamond added invaluable experiences to my repertoire, contributing to both my professional and personal growth. From the fields of Peoria to the atmosphere of Kalamazoo and the crowds in El Paso, my passion for baseball flourished, paving the way for a successful career in the sports and footwear industry.