cameron rodd

* O2/ Blackberry * Defined segmented service proposition for Blackberry * Virgin Media * Lead process improvement project in customer services * Deutsche Post DHL Group * Customer Segmentation & CRM Business Case for global deployment. * Specialisms: Consumer CRM Strategy and Operational Planning, Segmentation, New Product Definition, Project Management, Process Mapping and improvement, SAP CRM.

Led project to identify key growth opportunities in Western Europe tobacco sector. Managed senior team to identify optimum investment opportunities, route to market, timing of portfolio changes, organisational impacts and key insights to drive marketing activities. Took personal responsibility for VFM cigarette and other tobacco product portolio opportunities.

Responsible for design & development of a new marketing process and organisational model based on usage of consumer insights at all key decision stages. Once deployed across all markets, this enabled rapid aggregation of consumer needs across markets and accelerated product innovation through smarter resourcing. Gained international experience through responsibility for South African pilot and supporting pilots in Brazil and Malaysia, then final rollout across Asia/ Pacific. Reported to Global Head of Insights

* 1999: Integrated Solutions Implementation Manager * set up contact centre, implementation of Siebel Sales and Service across field and contact centre. * 1998: Project Manager, Mergers & Acquisitions Integration * due dilligence & integration of Racal Safety into 3M Group * 1997: Marketing Manager, Integrated Solutions * 1995-6: European Key Account Manager * responsible for Ford Motor and Key Nuclear * 1994: European Brand Manager * 1989- 93: Brand Management roles

Responsible for Marketing Strategy, Pricing Strategy & Planning, Market Research/ Information, Company Planning, Retail Media & Innovation. Whilst in Germany developed & implemented a long term growth and portfolio strategy; drove development of Innovation team and OTP product pipeline; lead development & implementation of Consumer Focused Planning/ Category Management and implementation of a new aligned organisational model throughout Marketing organisation. Reported to CEO with team of 10 and $12mio budget.

Headquartered in Switzerland, Ferring Pharmaceuticals is a research-driven, specialty biopharmaceutical group active in global markets. The company identifies, develops and markets innovative products in the areas of reproductive health, urology, gastroenterology, endocrinology and orthopaedics. Ferring has its own operating subsidiaries in nearly 60 countries and markets its products in 110 countries.

Responsible for identifying business needs and delivery of Consumer Insights, Sales Information/ Intelligence and the development of practical tools to support and enable development of pricing strategy and promotional pricing effectiveness. Leading and developing a team to identify business opportunities, assess and identify performance improvements and ensure consumer and customer insights are communicated across the organisation.