Cameron Moss

Lead and execute comprehensive marketing strategy for a top supplier in the promotional products industry, aligning brand, sales, and growth objectives Oversee all marketing initiatives across digital, print, trade shows, and distributor channels Manage and optimize company website, ensuring strong UX, accurate product merchandising, and conversion-focused performance Develop high-impact creative assets including digital ads, catalogs, email campaigns, and sales collateral Collaborate cross-functionally with sales, product development, and leadership teams to support go-to-market initiatives and revenue growth Drive digital marketing efforts including paid advertising, email marketing, and social media campaigns to increase brand awareness and lead generation Oversee brand positioning and messaging across all channels to maintain consistency and strengthen market presence Analyze campaign performance and marketing KPIs to optimize strategy and improve ROI Support product launches by developing positioning, promotional strategies, and supporting assets Lead content development highlighting product capabilities such as customization, screen printing, and embroidery services Ensure alignment between marketing initiatives and distributor/client needs within the promotional products space

Managed the digital presence and growth strategy for our home and lifestyle brand on behalf of ProTowels. Bridged creative marketing and technical execution to enhance brand visibility, online sales, and customer engagement. Key Responsibilities: Oversee and update the company website to ensure a seamless customer experience and consistent branding. Implement SEO strategies to improve search rankings and drive organic traffic. Launch and manage e-commerce stores, including setup, product listings, and optimization for conversion. Utilize Shopify as the primary platform for online sales, integrating tools for order management and fulfillment. Develop and execute social media campaigns that increase reach, engagement, and brand awareness across multiple platforms. Analyze performance metrics to guide digital strategy and improve ROI.

● Launched and grew a profitable top three percent YouTube channel within a specialized niche through targeted content and strategic engagement. ● Developed and executed a comprehensive social media strategy, driving content to achieve nearly 1 million views, increasing brand visibility and community engagement. ● Mastered YouTube’s platform and business tools, maintaining a 100% approval rating and zero copyright strikes, ensuring uninterrupted channel growth and monetization. ● Produced and edited high-quality videos using Adobe Premiere, After Effects, and Photoshop, creating content that built a loyal and engaged audience, fostering long-term viewer retention. ● Negotiated and secured lucrative sponsorship deals, collaborating with multiple brands to enhance the channel's growth and sustain long-term partnerships, contributing to the channel's financial success. ● Crafted compelling video content for diverse brands as a freelance videographer, significantly boosting brand visibility and engagement.

o Assisted and established the non-profit organization o Secretary and board member o Maintenance of all records o Facilitated and organized the charity event benefiting ovarian cancer organizations

• Marketing Manager • Maintained business web page and e-commerce • Inventory management • Responsible for business projections and marketing • Responsible for daily financial/accounting processes • Vendor accusations and negotiations • Responsible for onboarding and training for seasonal employees

• Performed administrative duties • Observed company meetings • Facilitated shipping and receiving operations