Camel E.

• Portfolio & Strategy Leadership • NPI Strategic Leadership & Launch Excellence • Commercial Enablement & Cross-Country Support • Coaching, Brand Activation & Communications • Forecasting, Planning & Demand Alignment • Cross-Functional Collaboration

Early stage startup at Startup Space CH-8952 Schlieren/ CH-ID: CH-020-4073974-1 EHRA-ID: 1485886 • Developed a strategic Enterprise sales plan to promote the Smart Surgical Digital-Simulation Platform, primarily focusing in improving surgeons education in spine endoscopy. • Collaborated with key stakeholders to enhance training programs for spine and neurosurgeons. • Conducted market research and analysis to identify new opportunities for business growth and expansion, including financial partners, distributorship, insurance companies, regulators, collaboration with scientific societies, and completion of studies with neurosurgeons. • Enterprise sales strategy with initial focus on public & private hospitals, medical schools, surgical training centers, and MedTech industries globally.

• Addressed the arthroscopy, surgical visualization and joints robotics portfolios and installed base in EMEA. • Strengthened of the organization’s financial and performance metrics by crafting a homogeneous service process and global standard for all franchises. • Helped building an extensive portfolio of valuable services across EMEA and establish an end-to-end approach under a global leadership. • Worked across all franchises and functions on the EMEA markets to identify service business growth opportunities and capitalize on them. • Created Valuable Services and other OEM Solutions to drive revenue growth in EMEA. • Co-created a value-based selling training program and implemented it across EMEA.

• Partnered with pre-seed MedTech startups to design strategy & execution blueprints. • Supported the launch of the company of my partner. • Pursued and completed trainings in Medical Device Regulations: EU 2017/745 on Medical Devices, CH Medical Devices Ordinance, MedDO, SR 812.213, UK Medical Devices Regulations 2002. • Attended German language training at Migros School Zürich (B1 level in progress).

• Spearheaded the EMEA Arthroscopy, Visualization, and Navigation portfolio marketing strategy for MiTek Sports Medicine DePuy Synthes, a Johnson & Johnson MedTech company. • Collaborated with Global Strategic Marketing and Country leaders & local sales teams to drive profitable growth. • Developed yearly Marketing Plans and go-to-market strategies while ensuring adherence to best practices in sales.

• Led the EMEA Launch, marketing initiatives, and field-support, for the surgical visualization, patient data management, and fluid management systems. • Led a high-performing business development team, enhancing engagement and accountability. • Oversaw 73 commercial trials in 20 countries, attending 1400+ sports medicine procedures with over 300 surgeons, in only 19 months. • Developed tailored go-to-market plans, sales playbooks and training materials to drive product adoption.

• 1st Stryker sales representative to be ever transferred from EMEA to North America. • Managed the sales for a wide range of sports medicine implants, surgical capital equipment, clinical consumables, and services. • Locally led the launch of Pivot Medical Hip Arthroscopy + Berchtold Operating Room portfolios. • Worked collaboratively to develop and execute sales strategies that benefited both Medsurg and Orthopaedic franchises, resulting in significant revenue increase. • Implemented innovative and differentiated marketing tactics to enhance product visibility and customer engagement. • Established key partnerships with healthcare facilities to maximize customer experience, drive product adoption and optimize market share growth.

• Managed the sales of the Stryker Endoscopy portfolio in Eastern France, ranging from sports medicine implants & instruments, to camera systems, fluid & tissue management systems, and recurring businesses (consumables + service contracts). • Developed and implemented prioritization plans to drive revenue growth and market expansion. • Achieved every year with (at least) +20% increase in sales revenue through a strong focus on the customer experience, the optimization of the targeting, and the prioritization of the profitable growth.

• Responsible for selling a full range of dental implant, capital equipment and digital solutions. • Successful management of client relationships, clinical product demonstrations, and collaboration with the marketing team to drive sales and increase brand visibility.

• Managed sales of luxury goods (watches+jewelry) to dealers, resellers, and retail chains in France & Luxembourg. • Generated leads through cold calls, executed commercial plans, and oversaw after-sales services.

• Formerly Quintiles (now IQVIA) • Supported commercial launches of pharmaceuticals for various companies including Takeda, Sanofi-Synthelabo, and Pfizer. • Collaborated with healthcare professionals to promote products in Gastroenterology, Cardiology, Rheumatology, and other therapeutic areas. • Achieved sales targets and increased market share through effective communication and product knowledge.