Arturo Camargo

I joined the corporate world to challenge the status quo in traditional finance. At Actinver, I bring a startup and tech mindset to scale what already works and rebuild what doesn’t. My team drives growth through: acquisition, activation and retention; turning experimentation, data, and cross-functional collaboration into business results. With global experience and a product-led approach, I’m building on top of the strong foundation of one of Mexico’s largest financial institutions. Proudly Mexican, working to shape a more innovative and accessible future for investing and financial services.

I’m a certified diver (Rescue, Emergency First Responder, Dry Suit, Advanced Open Water, Enriched Air) and underwater photographer, currently focused on capturing marine environments through limited-edition fine art prints using each piece as a conversation starter about the fragility and beauty of life below the surface. Why it matters: Diving also shaped how I lead, it trains you to manage discomfort, adapt when plans fail, and make calm, calculated decisions under pressure. I carry that discipline and mindset into my work in growth, experimentation, and team leadership.

The all-in-one personal finance white-label technology for financial institutions and content creators.

Helping the next generation of digital leaders master Growth. I teach, mentor, and update the curriculum to reflect what actually works in the field.

Leading Coda’s global digital marketing strategy (SEO, SEM, Paid and Organic Social, Affiliates, EDM, etc.) for both B2B and B2C, managing a globally dispersed team across LATAM and SEA, and driving growth across 60+ markets through localized, high-impact initiatives. In 2023, we transformed digital marketing from a cost center to a profit center, proving its direct contribution to the business. By 2024, our B2C efforts supported over 55% of the company’s TPV, all while reducing spend by 30%. We played a pivotal role in major industry launches, from the Call of Duty: Mobile Webstore to the FC Mobile Webstore, and executed high-performing promo seasons like Ramadan, Singles’ Day, and Black Friday. On the B2B side, we supported Coda’s rebrand and new website launch, ensuring a seamless SEO strategy that, by 2025, enabled my team to directly drive MQLs and SQLs for the Partnerships team, strengthening our pipeline and closing more deals. A data-driven, execution-focused approach has made digital marketing a key growth driver at Coda, and we continue to refine, scale, and innovate in the fintech and gaming space. Founded in 2011, Coda brings over a decade of experience in delivering commerce solutions and strategies that drive revenue growth. Trusted by more than 300 publishers—including industry titans like Activision, Bigo, Electronic Arts, Moonton and Riot Games—Coda grows revenue and deepens customer engagement for our partners by connecting them to 200M+ paying customers worldwide. Coda offers a range of commerce, payment and distribution solutions including Custom Commerce, a fully customizable web store, Codapay, which provides direct API payments integration on publishers’ websites, Codashop, the go-to online marketplace for millions of gamers worldwide to purchase in-game content and Distribution, where we extend the reach of Codashop content across our network of trusted commerce partners.

Upon joining Habi, the largest proptech company in Spanish-speaking LATAM, I was initially tasked with overseeing brand and performance marketing endeavors. Simultaneously, I spearheaded a complete overhaul of our user acquisition strategy, aiming to establish a steady stream of qualified leads at cost-effective acquisition rates. This transformation involved transitioning all operations in-house, assembling and training a team of highly skilled contributors, and crafting a bespoke martech stack. This stack featured a combination of third-party partner platforms and proprietary solutions, including our own Marketing Mix Model, Omnichannel Campaign Management platform, and the innovative Budget Allocator (dubbed Alloc8), among others. As is customary in startup environments, my responsibilities extended beyond the realm of marketing. I also assumed leadership over various projects in Product, Data, Sales, and User Experience. This involved leading cross-functional teams of experts, working collaboratively on initiatives aligned with the company's Objectives and Key Results (OKRs).

Returning to the startup arena as an operator in the biggest EdTech at that time, I undertook the task of building LATAM's Performance Marketing team from the ground up. This involved establishing departments such as Paid User Acquisition, SEO, CRM, and Data/BI. Additionally, I strategically defined our tech stack and channel mix, aligning them with our 7-figure USD monthly budget and overarching goals. Through meticulous conversion rate optimization and product enhancements, I successfully boosted our Return on Ad Spend (ROAS), resulting in increased profitability and efficiency. Furthermore, I implemented effective strategies that led to a consistent and expanding pipeline of sales-qualified leads, ensuring a steady stream of potential customers.

Marketing