Camacho Valeria

Marketing Manager @ BVS

About

With more than 20 years of experience across multinational companies in LATAM, I have built my career at the intersection of marketing strategy, brand development, product management and business growth.Today, as Marketing Manager at BVS, I lead a team of five professionals and have been responsible for building and consolidating the marketing function, strengthening the company's regional brand presence and developing B2B marketing strategies aligned with business growth objectives.Throughout my career, I have led regional initiatives, launched products, developed brands and worked closely with cross-functional teams in dynamic and highly competitive markets. I am known for combining strategic thinking with hands-on execution, relationship-building skills and a strong results-oriented mindset.What continues to motivate me today is learning and adapting to a constantly evolving business environment. Recently, I expanded my knowledge through studies in Sustainable Development and AI for Marketing, exploring how emerging trends can help organizations create value in more innovative and responsible ways.Beyond my corporate career, I am passionate about sports and particularly cycling. A few years ago, together with my partner, I co-created a bicycle transportation service (www.capimeingenieria.com) for GF7L, designed to support cyclists participating in this event and long-distance rides. The experience reinforced my interest in sustainable mobility, entrepreneurship and community building.Cycling has shaped many of the qualities I bring to work: resilience, discipline, consistency and the ability to stay focused on long-term goals while enjoying the journey.I am passionate about connecting people, ideas and opportunities, and I enjoy contributing to projects where strategy, innovation and people come together to create meaningful results.

Country

City

Argentina

Industry

Information Technology & Services

Skill

Customer Relationship Management (CRM), Project Management, Marketing de correo electrónico, Gestión de presupuestos, Direct Marketing, Marketing Strategy, Marketing, Product Marketing, Advertising, Mobile Devices, Digital Marketing, Business Development, Strategy, Integrated Marketing, Marketing Communications, Cross-functional Team Leadership, Digital Strategy, Online Advertising, Mobile Marketing, Customer Insight

Experience

Marketing Manager

BVS

2022-3 - Present · 4 yrs 7 mos

Argentina

Independent Professional

Independant

2016-12 - Present · 9 yrs 10 mos

Development and execution of business plan, traditional and digital marketing and e-commerce. Development of new business and advice in strategic business planning and marketing & communications

Marketing Director, LATAM at Okeanos Group, LLC

Okeanos®

2021-9 - 2022-2 · 6 mos

Product Marketing Manager

LEDVANCE

2017-7 - 2021-10 · 4 yrs 4 mos

Greater Buenos Aires, Argentina

Responsible for the strategy and development of the portfolio of LED luminaires. Coordinate the certification process, product launches, competition analysis, benchmark and market segmentation. Sales team training, development of trade and commercial communications. Definition of prices and monitoring of STD MG. Forecast and sales performance control.

Sales Manager

Goldmund S.A. - Peabody

2016-2 - 2016-9 · 8 mos

Greater Buenos Aires

New Business Development & Key Account Manager

Philips

2013-9 - 2016-1 · 2 yrs 5 mos

Argentina

Main responsible for the commercial relationship between Philips and the assigned accounts (Hypers & Supermarkets, retails and special channels) to brooden opportunities in terms of sales, market share and exhibition. As NBD main responsible for indentifying new business opportunities, aligning strategies to achieve business objectives, generating new customers, managing and coordinating channels of high value and developing partnerships.

Account Manager

Brightstar Corp.

2012-11 - 2013-8 · 10 mos

Argentina

Main Responsible for the commercial relationship between Brightstar and Telecom Personal, identifying new business opportunities in the services segment.

Customer Marketing Manager

Nokia

2009-8 - 2012-7 · 3 yrs

Manage all aspects of the marketing strategy including planning, development and implementation of ATL, BTL & on line plans to Nokia through Claro Argentina and Telecom Personal. Construction and development of the Nokia promotional calendar in conjunction with operators to ensure the smooth launch, distribution and inventory turnover entire portfolio of products and services. Development and implementation of guidelines exhibition and communication in point of sales according to the trade marketing strategy for each product or service portfolio. Handling and integral control of budgets, as well as the recruitment and management of suppliers

Loyalty & CRM Manager

Nokia

2009-1 - 2009-7 · 7 mos

Developed consistent strategy in Customer / consumer Retention for South Cone (Argentina, Chile, Perú, Uruguay & Paraguay)

Marketing Manager South Cone – América Móvil

Nokia

2006-4 - 2008-12 · 2 yrs 9 mos

Buenos Aires

Developed & executed marketing plans in Argentina, Chile, Perú, Uruguay & Paraguay, focused in sell in & sell out products and services, brand positioning & aligment of business strategies. Responsible for Advertising & BTL agencies selection, and armed staff in different countries. Full marketing budget responsabilties.

Account Director

Grey

2000-5 - 2006-4 · 6 yrs

Argentina

Managed relationships with customers. Developed brand strategy and marketing plans for communication campaigns (ATL and BTL), including direct marketing projects & relational product sampling and sales promotion and image. Developed and implemented CRM strategies and loyalty programs

Education

UADE

Marketing

1997 - 2001 · 4 yrs

Digital House

Marketing Digital

2017-2 - 2017-7 · 6 mos

Coderhouse

2021 - 2021

IAE Business School

2009 - 2009

UADE Business School

Sustainability Studies

2024-4 - Present · 2 yrs 6 mos

Sustainable development is a way of thinking about economic progress that takes care of the environment and generates well-being for people in an inclusive way. The postgraduate course on Strategic Management for Sustainable Development focuses on what business organizations can do to generate this type of development. It studies not only the theoretical content that allows understanding environmental and social problems in a corporate context, but also the tools and standards that allow companies to manage sustainability-oriented management.