calvin tran

Responsible for all Marketing activities within Rexel Netherlands.

Responsible for all marketing activities within BSI (Benelux and Scandinavia), both online and offline. This concerns in particular generation of leads with webinars, organize and participate events, email campaigns, SEO, SEA, social media, case studies, white paper marketing, multi-channel marketing, PR and other marcom activities. Also responsible for the marketing strategy and execution of campaigns (using a CRM system and mailing tool). Marketing activities were developed to create new business and markets. In addition, collaborate with the Sales team and other offices in the EMEA and headquarter in the UK (exchange of best practices).

I was responsible for marketing and business development of the online and offline channels. Consumer electronics included portable and professional GPS car navigation systems (origin: Korea). Develop, contribute and manage (product)marketing activities (exhibitions, advertising, sponsorship, branding, set up loyalty programs and more) with resellers (Media Markt, Dixons, Expert, Bol.com, etc.) and other sales channels. A strategic marketing plan was developed and executed based on a multichannel concept.

Generate leads and organise demonstrations for Corporate Accounts (including ABN AMRO, Akzo Nobel). Work closely with the Sales team and partnerships responsible for achieving sales targets and target customers. Set up and implement marketing actions (including advertising, email campaigns, white paper marketing and more) with key partners in coordination with the sales plans and teams. Organise and participate in exhibitions and events, including Partner events and Users workshops.

Develop and carry out presales activities on SAP and Inter Shop ENFINITY. Responsible for presentations to customers and internal staff regarding the capabilities of SAP and Inter Shop. In cooperation with Sales, leads are qualified and monitored through product demos and presentations. Organise exhibitions and acquisition of knowledge of SAP and Inter Shop are part of the daily activities. Coordination of the launch of the e-business website and communication with partners and customers via email campaigns and direct mailing.

I was responsible for the monthly financial reports and the controlling thereof. Supporting the Financial Controller with daily tasks, including Billing (in SAP SD), AR and AP, fixed assets, monthly and year end closings, periodic sales and profit reports. Develop training materials and give training to end users. Other activities include assisting in the implementation of the modules SAP SD / MM. This office is the European HQ for consumer and professional scanner and imaging systems.