Calum Smith

- Manage the Brand Copy team, set team goals, train new copywriters, assign tasks, and track performance. - Define and deliver key messages for all new products and campaigns, ensuring a consistent brand voice. - Write and revise a variety of marketing and communications content, including web content, branding materials, advertising materials, press releases, video scripts and social media posts. - Plan the Insta360 blog calendar, create strategies to address content development opportunities, and utilize SEO tactics to grow organic traffic. -Field copy requests from other departments, understand their content needs and manage deadlines, while maintaining a high standard of quality for all copy.

Quality control of finished products Editing and writing of assembly instructions for product collection Writing all content for company website, app, catalogues and promotional material