Callum Edwards

The Fitness Brand Specialists. We help you connect with your audience through digital creativity. How? We know your audience. We are your audience. Our team consists of digital designers AND successful in-house coaches, meaning that we have one foot in each camp. We simply combine digital creativity with contextual strategy and that, in turn, creates unrivalled results.

Prima Software are pioneering exciting cloud software for office supplies resellers. We are based in Widnes, Cheshire and have been developing software since 1998. Our real breakthrough came in 2014 when we launched Prima Cloud, which has enabled us to develop 5 times faster than ever before, meaning that we give our customers more of what they want and when they need it. Our team of experts work closely with our customers to continue developing software that meets the ever changing demands of the office supplies industry. In 2016 alone, we released over 400 enhancements to the software, most of which were requested by our users. We also attend industry events and work closely with dealer groups, wholesalers, manufacturers and other channel partners to ensure that we can quickly identify opportunities and challenges that our marketplace presents, which also shapes our product development strategy.