Callum L.

Covering Maternity Leave for a Snr Key Account Mgr until the end of June 2024 managing all areas of our main line wholesale business within Next / Footasylum /THG Luxury / John Lewis / Sole Trader & JD Williams.

Head of Sales at L&Co Apparel Ltd & Head Of Sales Soctopus After being made redundant during covid i took on two separate consultancy (positions / projects) with local business's, in turn setting up sales teams along with working on product development / distribution / seeding / sales team management & the the development of bespoke accessory & sneaker collections for the high street retailers, under each customers own Label.

For 5 years within this privately family owned company i created & maintained relationships with some of our largest key fashion accounts & supermarket chains within the UK & Europe for both In-store & Online. Growing a £19m business by creating ranges & developing promotional MTO projects under extremely challenging deadlines on a multi format supply basis, in turn providing a best in class service in this most challenging category.

National footwear / apparel / accessories Sales agency & consultancy, specialising in both key & regional account relations & the development mostly new innovative brands in to the UK market place such as (Bucketfeet Sneakers Paperwallett & Sprayground backpacks plus the re launch of C1RCA Skate Shoes & Apparel Maui & Sons / Jimmy z & Moonboot ). Placing these into my existing Key account network including Urban Outfitters Office Schuh Bank USC Amazon Asos The Hut Group whilst also establishing an independent account base for these brands. As a Consultant Worked Closely with Butterfly twists setting up a sales team of reputable agents spanning the UK & Ireland & placing the brand at key account level.

Directly managing the brands B2B Wholesale sales force of 5 regional agencies from start up, overseeing their continued growth & account expansion as well as directly handling ALL Key accounts & growing the business from £1m-£13M turnover in a 4 year period. Heavily Involved with areas of product development & introduction of product extensions in to the European market place. Instrumental in the design seeding & launch of the Havaianas Espadrilles (Wellies / Rain-boots) project & (Soul Collection / Sneakers) Working with all internal & External Stakeholders.

Key Account Manager Working with Next / Blacks / Kurt Geiger / Cube / USC. along with 60 regional independent accounts within the Midlands Region. Successfully launched the Converse Skate Programme & collection in the UK establishing the product in multiple Core Retailers in 2008. Worked Remotely between The Huddersfield & St Albans head office's as well as within the Camden showroom set up.

Key Account & Midlands area sales manager for ETNIES Brand Footwear Technical & Fashion Apparel & Accessories, responsible for all sales & promotional activity within the region For all product & gender groups.

For 5 years I was responsible & for Quiksilver's men's technical fashion & snowboard apparel along with their general accessories collection. Launching Footwear in 2001 as well as Supplying hardware apparel & accessories from Lib-Tech / Gnu Snowboards / Bent Metal Bindings & was Instrumental in the set up & seeding of emerging brands Hawk & Gotcha in to the surf skate market both within the UK's Independent & Key account network.

• In charge Nationally for the sales & marketing of Palmer & Generics Snowboards, Flow Boots & bindings Blax Bindings & K2 BMX. Actively growing both the account base from around 50 to 85 accounts and grew turnover from £500k to £800k in 1 year. • Assuming the role of (U.K. Team Manager) for the Palmer / Flow U.K. snowboard team and in doing so taking care of the needs of 10 young riders. Sending equipment when needed & working with the media whilst organising travel & accommodation for team members & events such as the 1998 Brit awards in Saas Fee Switzerland.

Working Within the Marketing department I closely liaised with the regional clothing sales agent's organising all retail staff incentives, Staff training & retail promotional activities for their customers along with implementing Seasonal Window displays & relevant visual merchandising materials within a large account base of 110 accounts twice a year. Later I became responsible for the sell in of the brands new footwear & accessories collections across the Midlands & Wales.