Yutong Wei

Yutong Wei

User Acquisition Manager @ W.DIGITAL

About

I am currently pursuing my MSc in Business Administration at the University of Amsterdam - Amsterdam Business School, where I am learning about the latest trends and best practices in the field. My goal is to become a professional marketer who can create value for both businesses and customers. As an Affiliate Marketing Intern at BEERWULF®, I apply my skills in digital marketing and relationship building to support the organization's mission globally.

Country

-

City

Netherlands

Industry

Marketing & Advertising

Skill

Social Media, E-Commerce, Key Performance Indicators, Performance Metrics, Relationship Building, Negotiation, 营销活动有效性, HTML, 协商, Market Analysis, Analytical Skills, Social Media Advertising, Data Analysis, English, Exhibition Management, Conference Organization, 数据处理, 英语, 会议服务, 展览筹备

Experience

W.DIGITAL

User Acquisition Manager

W.DIGITAL

LinkedIn
2026-1 - Present · 9 mos

Amsterdam, North Holland, Netherlands

Sumo Sushi & Bento

Waitress

Sumo Sushi & Bento

LinkedIn
2025-8 - 2025-12 · 5 mos

The Hague, South Holland, Netherlands

The HEINEKEN Company

Performance Marketing Intern (beerwulf.com)

The HEINEKEN Company

LinkedIn
2025-2 - 2025-8 · 7 mos

Amsterdam

Collected and visualized weekly and monthly marketing performance data using IMPACT and Looker Studio; maintained reports via Google Sheets for internal use. Adjusted sales forecasts based on performance trends to support campaign planning and budget allocation. Collaborated with partners (e.g. Condé Nast, Hearst) to distribute branded content via digital magazines and websites. Managed affiliate offers and discount codes through Shopify; ensured accurate tracking and timely activation. Maintained B2B communication with affiliate partners, including campaign briefing, content approval, and performance follow-up. Drafted and distributed marketing newsletters to partners, ensuring alignment with campaign timelines and messaging.

Top Employers Institute

Marketing Intern

Top Employers Institute

LinkedIn
2024-9 - 2025-2 · 6 mos

Amsterdam, North Holland, Netherlands

Top Employers Institute

Regional Marketing Intern

Top Employers Institute

LinkedIn
2023-11 - 2024-9 · 11 mos

Shanghai, China

Created and managed Official Account content to support brand awareness and B2B engagement. Coordinated with B2B clients and vendors, ensuring smooth communication and delivery of marketing initiatives. Analyzed client and sales data to support internal marketing strategies and reporting accuracy. Assisted in planning and executing a high-profile Gala Dinner in Shanghai, which achieved over 95% attendee satisfaction. Supported the organization of an HR-sharing session for Top Employers, liaising with senior HR professionals and internal teams.

Wine Stall

Bartender

Wine Stall

2023-6 - 2023-9 · 4 mos

Chengdu, Sichuan, China

Poured pints, mixed cocktails, and served good vibes.

China Construction Bank (Asia)

Sales Intern

China Construction Bank (Asia)

LinkedIn
2022-1 - 2022-3 · 3 mos

Sichuan, China

Promoted insurance and financial products to retail clients, tailoring solutions to customer needs through one-on-one consultations.

Education

University of Amsterdam

University of Amsterdam

LinkedIn

Digital marketing

2024-9 - 2025-8 · 1 yr
Hochschule Osnabrück

Hochschule Osnabrück

LinkedIn
2020-9 - 2024-6 · 3 yrs 10 mos
Shanghai University of International Business and Economics

Shanghai University of International Business and Economics

LinkedIn
2020-9 - 2024-6 · 3 yrs 10 mos

Yutong Wei's Contact Information

Email

******@***.com

Phone

(**) *** ****

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