Steve Callanan
Managing Director @ MasterKraft P/L
About
With over 29 years’ experience in the field, I’ve led commercial ventures, headed up sales strategies and teams, and overseen robust supply chains. Transformation is embedded in my approach, ever since my early days as a Sales Representative then Business Development Manager at a growing boxing and fitness equipment manufacturer. The insights I gained served as the ideal platform for founding several private ventures, culminating with my latest success story, MasterKraft. MasterKraft offers its own premium branded range of functional training, fitness, cardio, strength, flooring, weights and storage solutions, as well as custom branded products, delivered globally at the most cost-effective pricing. MasterKraft was established to offer a more flexible business model with pricing structures tailored to the needs of our clients and the level of service required. Prior to establishing MasterKraft and since 2017 our sister company, Gym Imports Direct, successfully delivered functional training and gym equipment to the corporate and commercial fitness markets globally. Gym Imports Direct (“GID”) was the main equipment supplier to Body Fit Training (“BFT”) globally from 2019-2022 supplying clubs throughout Australia, New Zealand, Singapore and on a smaller scale the USA with equipment engineered to BFT’s specific needs. GID were responsible for the supply and logistics of 550+ individual products to six new BFT studios per month on average. In addition, GID serviced the needs of all existing BFT studios. Currently MasterKraft is the exclusive and global supply partner to several fitness franchises including Air Locker Training and REVL Training. ..Of course, fitness isn’t just about equipment—it’s about people. As a frontline fitness professional and business executive, I speak the same language as my clients. I care about their success, and build lasting relationships through continuous improvement and excellent service.
Australia
Melbourne
Health, Wellness & Fitness
Team Building, Strategic Planning, Fitness, Sales Management, Management, Sales, New Business Development, Leadership, Product Development, Business Development, Entrepreneurship, Customer Service, Small Business, Logistics, Direct Sales, Start-ups, Wellness, Sports
Experience

Managing Director
MasterKraft P/L
Melbourne, Victoria, Australia
Together with its own range of branded, high-end equipment, MasterKraft provides white label products to its global partners, with the capacity to ship straight from our manufacturing facility in Asia. We tailor cost-effective supply solutions of any scale, in our quest to become a leading global fitness provider known for its expertise and product excellence.

Managing Director
Melbourne, Victoria, Australia
Gym Imports Direct is an importer and distributor of functional training and gym equipment to the corporate and commercial markets across Australia, New Zealand, Asia and now the USA. ACHIEVEMENTS Relaunched business model to create profitable entity in response to national market changes Utilised existing business relationships to win wholesale contracts Sold full containers of international gym/fitness equipment to corporate/commercial customers Launched online store Oversaw project to launch website online store Turned concept into working, profitable business within months Outperformed business sales forecast for first FY Deepening of client account management relationships with leading corporate clients Built highest levels of customer service into client engagement processes Consistently achieved commercial targets Developed key performance goals for functions and direct reports Set budget guidelines Managed P&L reporting and analysis, including forecasting and cash-flow management Led product development Headed up range monitoring and finalisation Managed and coordinated all imports and supply chain factors

Managing Director
GHSC Property Group P/L
Port Melbourne
GHSC Property Group is a residential property development company delivering premium developments in Melbourne’s inner-city suburbs. ACHIEVEMENTS Launched and led residential property development business Purchased first property for development in July 2016 Received offer to buy first residential property in December 2016, significantly higher than purchase price Project managed inaugural investment Led market investigation to identify new opportunities Conducted market research to recognise development opportunities Selected site Led consultations with key partners, advisors and stakeholders Conducted pre-purchase feasibility studies Arranged finance Created development plan Awarded building contract

Managing Director
Calibre Fitness
Melbourne, Australia
Calibre Fitness supplies high quality gym and fitness equipment to the home, corporate and commercial markets with clients in public and private sectors, from government departments to hotels and gyms. ACHIEVEMENTS Initially supplied to and partly owned business in 2009 Bought business in its entirety from primary investor 24 months later Maximised strong business model to drive turnover Improved resource utilisation, reducing labour costs Built supporting back-end administration Managed key decision making around procurement, operations and finance management Devised strategic business goals and achievement actions Grew business concept and brand Established customer engagement and retention activities Evolved service offering to appeal to broader market Developed capabilities of key functional Managers across business

Managing Director
Body First
Melbourne, Australia
Body First supplied martial arts / boxing equipment and fitness accessories to retailers Australia-wide. As a result of our commitment to quality, Body First developed an exceptional and reputable brand. ACHIEVEMENTS Built and grew business wholesaling boxing and martial arts products nationally Created all processes and operational procedures single-handedly Established strong industry reputation

General Manager
VIP Sports
Melbourne, Australia
VIP Sports manufacture a comprehensive range of boxing and fitness equipment. The company offers a unique selection of products and can custom make items to suit individual requirements. ACHIEVEMENTS Held full accountability for P&L management Recommended and advised on productivity enhancing strategies Played key role in development of strong reputation amongst client base

Business Development Manager | Sales Representative
Jim Bradley Speedball Company
Melbourne, Australia
Jim Bradley Speedball Co. have been the benchmark for speedballs and punching bags for the last 30 years. They have supplied to gyms and organisations who run competitive events around the world. ACHIEVEMENTS Was instrumental in contributing to increased revenue tenfold, growing business demonstrably Developed and led implementation of growth strategies, such as client retention programs Ran business on behalf of owner, leading staff and developing targets and strategies to reach goals
Steve Callanan's Contact Information
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