Calista Pretorius

Founder and creative force behind Love Calista, a multi-disciplinary brand studio & digital space where strategy meets style. I lead every project from concept to launch - orchestrating brand development, website marketing, copywriting, & creative direction with a strong editorial eye. As a business owner, I manage clients, timelines, content, and operations with 8 years of experience & an adaptable lucidity. My focus is on building mobile-first, AI-leveraged brands that evolve as boldly as the 21 century has.

Served as key liaison between business owner and internal team, ensuring alignment across all areas of operations. Oversaw team management, skill training, and client communication while maintaining quality control and creative consistency. Led initiatives in content production, recruitment, marketing strategy, and operational processes — all while cultivating a strong office culture and building strategic relationships through networking.

Floor consultant at a high-end fabric house where I worked with interior designers to curate their projects and support their creative process by advising and sourcing all necessary fabrics, wall coverings, curtains, and other finishings. I was in charge of client communication, floor sales, and overall customer experience.

Sales rep for Canon, an office automation supplier. My role was to provide professional expertise on the product and set up meetings across the area to represent the range of products offered by Canon. My role included communicating and negotiating contracts along with expanding customer base and providing superior quality customer service.

After high school, I went to America for 1,5 years. I worked at luxurious golf estates including Donald Trump's Mar-a-Lago where I was one of the front house servers in charge of his table. I also worked at Boca West in Boca Raton, Florida and Metropolis Country Club in Westchester, New York.