Cali Yeski

Product Development Coordinator assisting in both color and complexion categories.

Assisting in Product Development in the Lip Category

Using my knowledge and experience from FIDM, I worked with the Vice President of Retail Development and Education at Dior Beauty to build store concepts. Worked in a team and was a project manager Completed deep brand and competitive research Conducted surveys Completed deep consumer research Completed deep location and demographic research Conducted trend analysis research Developed new and unique services Developed marketing plan and 3-5 year launch plan Interior Design

Led all meetings and discussions Planned all meetings and events Hosted Guest Speakers Created career networking opportunities Conducted current news and trend research about the beauty industry to discuss during meetings

Graduated Magna Cum Laude. Through my education I learned the ins and outs of the beauty industry to include color cosmetics, skin care, hair care, and fragrance! Learned how to develop and follow timelines, source packaging, understanding formulation and raw ingredients, learned how to create product copy as well as brand marketing and social media marketing. Proficient in creating competitive analysis, creating and understanding COG sheets, formula and packaging testing, and understanding product development from start to finish!