Caleigh Weichbrodt

• Specializing in Growth Audits for referral-dependent professional services ($300k–$2M revenue). • Using a 4-stage framework to diagnose & remove bottlenecks in visibility, conversion, qualification, and capacity. • Helping owners achieve predictable scaling without heavy ad spend or model changes.

SelfieStyler is a fashion-tech startup helping women try clothing on digitally before making an online purchase. Responsibilities: - Develop and implement full-scale marketing plan, including traditional and digital marketing methods. - Manage creative team of photographers and graphic designers, ensuring punctuality and quality of work. - Produce photo and video concepts and oversee shoots virtually to develop new assets for marketing and website use. - Facilitate the on-boarding of new users through drip-campaigns, Facebook & Google Ads, and other digital marketing efforts.

- Develop and implement full scale marketing plan, including traditional and digital marketing methods. - Re-design and re-brand printed materials including food and spa menus, flyers, and calendars. - Work with web developers to completely redesign company website. - Produce photo and video shoots to develop new assets to be used for marketing and new website. - Manage all internal communications with current members, including the production of monthly and weekly newsletters and eblasts. - Facilitate the on-boarding of new members through drip-campaigns, personal emails, and phone calls.

- Grew @modelswithminds on Instagram from 0 to 15,000 followers in 6 months. - Organized educational events for the MWM community, Educational talks featured leaders like Nick Gray, founder of Museum Hack, and Jess Perez, former model and founder of Tycoon App, as well as coordinated a promotional launch event - a weeklong pop-up spa and lounge in the West Village during fashion week. - Solicit available spaces, food and beverages, and speakers through MWM community and cold-emailing. - Developed four part video series featuring impressive models and their stories. The video series can be found here: todoprodo.com/modelswithminds.

- Develop and outline brand and marketing strategies for clients. - Manage social media and email campaigns. - Market my services through educational public speaking events in partnership with a local business organization. - Hire and manage photographers for client shoots.

- Develop campaigns for promoting product launches, new features, and build brand awareness for Facebook, Instagram, and Twitter. - Manage all social platforms, providing written and visual assets for daily posts, and support VINAZINE blog content through cross-promotion. - Act as customer service rep via email and social media, coordinate with and provide user feedback for development team for review. - Coordinate events to promote VINA brand awareness and engagement, for example, an partner event with Tumblr with over 200 Hey! VINA NYC at Tumblr HQ’s Manhattan rooftop. - Solicit products and services for social media giveaways by targeting appropriate brands for strategic partnerships. - Collect and analyze metrics from all social media platforms to determine optimal marketing strategies, from posting times to  style of content and voice.