Caitlin Davis

Be the voice/subject matter of expertise on all things media for the agency Provide strategic recommendations informed by the latest industry trends Deliver predictive analytics at the front of projects, optimizations during projects and analytics and project evaluation on the back end, effectively communicating all findings to both the account team and client Manage outside media vendors and continue to seek new partnerships to best serve our clients Manage day-to-day planning, buying, updates and billing for clients Work alongside the accounts team in client discovery sessions and in strategic planning sessions Determine the most lucrative and creative approach to media for our clients no matter what their budget may be Participate in New Business Pitches for the agency

Plan, implement, and actively manage successful media plans and lead generation campaigns across web, television, radio, out of home and social environments for higher education and nonprofit clients Oversee the planning and execution of digital marketing campaigns including SEM, Display, Social, etc. Monitor and report weekly on campaign performance while actively communicating optimization opportunities and challenges with clients Manage and optimize self-service paid social activation across Facebook, LinkedIn, Twitter and other relevant social environments, including buy set-up (targeting selections) Guide the team in translating client goals into strategic media solutions that grow the client’s brand, and ensure strategic consistency across all elements of plan development and implementation Build and maintain strong relationships with clients, partner agencies, media vendors and internal departments by serving as the key agency contact Actively seek out new media and digital opportunities along with staying abreast of digital media trends and research

Developed and presented strategically focused media plans and recommendations with multi-million dollar budgets Managed multiple national and regional clients in a variety of fields including Entertainment, Health Care, Automotive and QSR Executed OOH media plans from inception to completion including production phase Negotiated rates and added value with vendors to maximize the return for Client’s media spend Nominated and selected by upper management to participate in Southern California’s Institute of Advanced Advertising Studies Program (4A’s IAAS) Wrote department POVs on new opportunities and identified digital trends within the industry Participated in client strategy development and brainstorm meetings to create unique plans to differentiate client in the marketplace Supervised and mentored Assistant’s day-to-day workload to drive team collaboration and maximize efficiency

Assisted in the OOH media planning and buying process Facilitated OOH media plans upwards of $5MM Collaborated with the team during upfront planning to negotiate rates that resulted in a savings to Warner Bros. of $4MM+ Established and maintained strong relationships with vendors to ensure client objectives were communicated and issues were quickly identified and addressed Gathered competitive activity in the marketplace by consolidating and analyzing data from multiple sources

Developed marketing, branding and advertising strategies for national clients generating over $1MM in sales Independently established and managed a Real Estate Development rebrand Implemented and evolved high-impact strategies to target new business opportunities Researched product and budget development, market trends and marketing themes/campaigns to present to clients Prepared proposals and creative briefs for clients

Creative ideation for Goal Matters®, Goal.os.ophy® and GoalFriends!® Copywriter of text for multiple company documents, websites and Goal.os.ophy® book Supported the development of websites, Goal.os.ophy® book, Sales and Training Materials and product development Assisted Founder with personal initiative in the Thought Leader Industry

Wrote and distributed press releases and media alerts to pitch clients Created post-event media clippings of press coverage Assisted publicist with attending client meetings, red carpet events and media appearances Created guest lists, talent lists and media lists for events Supported in securing red carpet coverage for talent and media Submitted clients to events

Brainstormed and researched ideas for articles to be posted on the company’s blog Created and edited The Real Wedding Galleries Organized and managed company files and magazine mailings Kept the blog up to date by editing and organizing various blog content/posts