Caio Barbosa

• Head of Marketing Department, with a focus on trade marketing strategies, branding, communication, and special projects; • Built and structured the marketing department from the ground up, assembling a skilled team to drive the company’s growth; • Designed and executed multi-channel campaigns to enhance brand visibility and boost sales; • Managed the company’s social media presence (Instagram, LinkedIn, and Google Shopping), ensuring consistent communication aligned with brand strategy; • Planned and coordinated trade shows and corporate events, increasing brand visibility and generating qualified leads; • Analyzed campaign performance using Google Analytics, implementing improvements to maximize ROI. Key Achievements: • Increased brand engagement and visibility by 75% through innovative digital and communication strategies; • Successfully established the marketing department, creating a well-structured and skilled team to support the company’s growth objectives; • Achieved significant growth in lead generation and strengthened the brand’s digital presence.

• Managed an annual budget of approximately $84,000, ensuring optimal allocation of resources to achieve marketing objectives; • Developed and executed tailored digital marketing strategies for Harley Davidson and BMW Motorrad, aligning with global brand guidelines and local market needs; • Implemented SEO campaigns and optimized website content to enhance online visibility, increase web traffic, and attract a larger customer base; • Negotiated with suppliers, oversaw contract management, and prepared detailed performance reports to support decision-making and ensure transparency; • Collaborated closely with sales teams to integrate marketing campaigns, creating synergies that maximized lead conversion and overall results; • Led cross-functional efforts to design impactful campaigns, combining creativity with data-driven insights to achieve measurable outcomes; Key Achievements: • Boosted sales of new vehicles by 20% and achieved significant growth in used vehicle sales and service revenues; • Expanded the brand’s online presence, resulting in higher engagement rates and increased customer loyalty; • Strengthened collaboration between marketing and sales teams, contributing to improved performance across all channels.

• Performed data entry functions in accordance with established policies and procedures; • Verified data entered into the database against source documents; • Utilized advanced data-entry skills to process and maintain [number] records per day with 99% accuracy.

• Generated strategic information for the company, analyzed data for market trends and patterns, analyzed and classified client and survey data, conducted market research for buyer behavior insights and market dynamics; • Led marketing strategies within the automotive segment, ensuring alignment with global guidelines and maintaining brand consistency; • Conducted in-depth market research and consumer behavior analysis to identify opportunities and inform strategic decision-making; • Prepared daily and weekly reports with actionable insights, providing leadership with a clear understanding of market trends and performance metrics; • Collaborated closely with sales and marketing teams to translate data insights into practical actions, driving the success of marketing campaigns; Key Achievements: • Played a pivotal role in the creation of the Marketing Department and the management of social media channels, which significantly increased new vehicle sales; • Contributed to substantial growth in pre-owned vehicle sales and service revenue through strategic campaigns and targeted initiatives; • Established data-driven processes that enhanced collaboration between departments and improved campaign effectiveness.

• Performed financial analysis to determine which products were selling the most and which were under-performing (analysis of ABC curve reports) • Monitored sales volume, prepared purchase orders, contacted with suppliers, managed the quantity of products, aiming to have a healthy stock; • Performed inventory controls, faults, failures and accuracy, documented inventory discrepancies such as missing or mislabeled items, corrected divergences of material through stock adjustments and analyzed nonconformities; • Stayed updated with storage policies to contribute to a safe and appropriate work environment and and kept quality standards high for audits; • Supported in management meetings, with presentations and analytical follow-ups with the manager and board. • Maintained cars and vans by completing preventive maintenance requirements and provided repairs. • Key achievement: Participated and managed the creation of the 5S Method that created a culture of efficiency and organizational capacity in the company.

• Ensured that materials and equipment were available when needed and that everything ran smoothly, planned, scheduled and monitored production activities (used resources in the right things and priorities); • Planned equipment, material and manpower requirements to meet production schedule; • Worked with materials department in material planning and analysis to reduce inventory level; • Tracked material shortages and provided immediate resolution; • Assisted purchasing unit in coordinating and planned supplier deliveries; • Identified new suppliers and managed existing suppliers to meet production needs; • Collaborated with quality control, warehouse and other staff. • Key achievement: Won the award for Best Presenter and my team also won the award for best project at PRC+QY which is an event promoted by Yamaha Motors with the aim of promoting improvement in QCDM (Quality, Costs, Delivery and Management), and integration of the supplier with Yamaha, it is the consolidation of supplier improvement work.

•Performed release of invoices in the system and entry and exit of materials, monitors deliveries to customers and controls stock supply; •The duties involved moderate to heavy weight lifting, standing for long periods, bending and repetitive tasks; •Executed daily picking, packing and shipping of orders; •Allocated equipment for customer orders; •Assisted with regularly scheduled inventory counts and all tasks related to the Inventory Count process; •Safely operated all warehouse equipment; •Maintain the warehouse in a safe and clean manner; •Other duties as assigned.

• Served customers, offered exceptional customer service, completed transactions, participated in conversations based on needs and communicated with customers across the agency; • Identified the need to provide personalized financial advice and solutions to clients; • Understood and solved customer concerns, when possible, at the first point of contact; • Assisted in the preparation of monthly or weekly financial reports; • Developed and use spreadsheets, databases and other computer applications; • Managed specialized information, reports, forms, dealt with fees, billing, etc.